Delegate Acquisition Manager
1 week ago
Messe Berlin Asia Pacific is the regional headquarters of Messe Berlin GmbH, one of the leading trade fair organizers in the world. Messe Berlin Asia Pacific is steadily working towards growth and expansion, enhancing its presence and impact across the Asia Pacific region.
RESPONSIBILITIES
We are seeking a dynamic and motivated Delegate Acquisition Manager to lead the delegate acquisition, spearheading attendee growth and delivering high-quality delegate audiences. This is a commercial, target-driven role ideal for someone with strong business acumen and experience in strategic delegate acquisition for B2B events.
Strategy & Planning
- Develop and execute a comprehensive delegate acquisition strategy to achieve high-volume, high-quality attendance targets.
- Analyze industry segments, prioritise high-value decision-makers, and forecast attendance to ensure alignment with strategic goals.
Lead Generation & Market Mapping
- Source and qualify new, high-potential leads beyond existing databases through research, networking, and industry partnerships.
- Map out untapped sectors and decision-maker networks to expand reach and drive attendance.
Outreach & Conversion
- Engage senior stakeholders across the different profiles of the ecosystem through phone, email, LinkedIn, and other channels.
- Deliver persuasive, tailored messaging that clearly communicates the value of attending the event.
- Convert leads into confirmed delegates while maintaining high engagement and quality standards.
Partnerships & Collaboration
- Collaborate with marketing, content, and partnership teams to align campaigns, messaging, and lead-generation activities.
- Identify strategic partnerships with associations, networks, and industry groups to amplify delegate recruitment.
Analysis & Reporting
- Monitor KPIs, track progress against acquisition targets, and adjust strategies in real-time to optimize results.
- Provide post-event insights to inform future delegate acquisition strategies and improve overall effectiveness.
REQUIREMENTS
- At least 5 years of experience in outbound telemarketing, cold calling, and high-volume lead generation across diverse industries and geographies (e.g. APAC, Middle East, US).
- 2-4 years' proven success in B2B delegate acquisition, audience development, or business development for training courses, conferences, or B2B events.
- Demonstrated ability to consistently meet or exceed call volumes (100+ daily) and deliver high lead conversion rates across complex sales cycles.
- Track record of hitting aggressive acquisition and revenue targets in fast-paced, metrics-driven environments.
- Exposure to consultative and problem-based selling frameworks (e.g., SPIN), with the ability to tailor solutions to executive-level stakeholders.
- Strong commercial acumen with experience engaging decision-makers from enterprise-level and multinational organizations.
- Excellent communication and persuasion skills, with confidence in speaking to C-level executives and handling gatekeepers.
- Skilled in researching and building qualified lead lists from scratch, including leveraging tools like LinkedIn and industry directories.
- Highly organized, self-driven, and adaptable in dynamic, launch-focused team settings.
- Comfortable navigating technical or specialized industries such as healthcare, energy, transportation, and telecommunications, with the ability to quickly grasp key industry pain points and trends.
If you are ready to take your career to the next level in the events/ exhibition industry, please get in touch with us Email us at .
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