Group General Manager

2 weeks ago

Singapore Casa (S) Pte. Ltd. Full time

Role Overview

Lead the strategic direction and operational excellence of CASA Holdings, strengthening its position as a leading retailer of branded home appliances and lifestyle products. Drive overseas expansion, digital transformation and innovation.

Key Responsibilities

Strategic Expansion & Innovation

  • Develop and execute strategies for regional growth, with a focus on entering new overseas markets.

  • Pursue and integrate new business acquisitions to broaden product lines, including lifestyle and stoneware offerings.

  • Keep abreast of industry trends and leverage digital channels for market penetration.

Digital & AI-Driven Leadership

  • Oversee the adoption of digital marketing best practices to enhance CASA's online presence and customer engagement.

  • Apply a basic understanding of AI in retail—for applications such as customer insights, inventory optimization, and improved customer experiences.

  • Encourage a data-driven, innovative mindset across teams.

Operational & Financial Excellence

  • Manage daily operations of all regional subsidiaries, ensuring consistent brand standards and customer satisfaction.

  • Drive operational efficiency and cost management through smart process improvements and technology adoption.

  • Oversee group-wide budgeting, P&L, and financial controls.

People & Culture

  • Build and nurture high-performing, cross-border teams in sales, marketing, and operations.

  • Champion a collaborative, growth-focused, and digitally savvy company culture.

Corporate Governance

  • Ensure compliance and strong governance standards in all markets.

  • Proactively manage business and operational risks across the group.

Requirements

  • Bachelor's degree or higher in business, management or related field.

  • 15+ years in consumer/retail sector, with senior leadership experience in multinational or regional settings.

  • Experience driving overseas business expansion and integrating new businesses.

  • Working knowledge of digital marketing tools and concepts, plus basic understanding of AI applications in retail.

  • Strong strategic, analytical, and leadership skills.

Performance Indicators

  • Growth in overseas market share and group revenues.

  • Successful business integration and new market launches.

  • Enhanced online engagement and digital campaign outcomes.

  • Customer and employee satisfaction improvements.

  • Compliance in all jurisdictions.

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