Senior Manager, Digital Commerce Analytics

2 days ago

Singapore SEPHORA Full time

Senior Manager, Digital Commerce Analytics At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us. We are united by a common goal –to reimagine the future of beauty . Sephora SEA's omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace). Opportunity Sephora SEA, Oceania & India is seeking a Senior Manager, Digital Commerce Analytics to lead the regional data intelligence agenda that drives growth across our digital commerce business. This role goes beyond dashboarding – it translates data into commercial strategy, shapes decisions across merchandising, campaigns, and onsite experience, and builds a culture of data-driven action across digital business. You will oversee analytics for Sephora's digital commerce performance, leading insight generation, forecasting, and experimentation to unlock conversion, customer retention, and profitability. Partnering with Regional and Country Heads of Digital, Marketing, and Merchandising, you will be a strategic thought partner to senior leadership on how to grow the e‐commerce business sustainably. Key Responsibilities Digital Commerce Performance & Insight Leadership Lead the end-to-end performance framework for the regional e‐commerce business (GMV, traffic, conversion, AOV, repeat). Synthesize trends across markets and channels into actionable insights for both COEs (Onsite Experience & Campaign/Omni). Present monthly and quarterly insights to regional leadership, highlighting growth drivers, risks, and opportunities. Forecasting & Business Modelling Build forecasting models for sales, traffic, and campaign sufficiency. Partner with finance and commercial teams to scenario‐plan and stress test projections. Onsite Funnel Optimization Lead the regional conversion funnel analysis (entry → PDP → add‐to‐cart → checkout → purchase). Identify drop‐off drivers, test hypotheses, and collaborate with Onsite and UX/UI teams to implement improvements. Own the quantification of funnel uplift from A/B tests and UX enhancements. Onsite Placement & Content Effectiveness Evaluate the impact of homepage, landing page, and content placements. Provide actionable recommendations to optimize storytelling, navigation, and engagement. Digital Merchandising & Assortment Insights Build and refine dashboards and deep‐dive analyses on brand, category, and assortment performance. Provide insights and recommendations on product mix, pricing, and placement to maximize sales and profitability. Campaign Performance Optimization Evaluate the ROI of key campaigns across traffic, engagement, conversion, and revenue impact. #J-18808-Ljbffr

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