E-commerce Manager
12 hours ago
Digital Collection Pte. Ltd. is a cross-border liquor and lifestyle company based in Singapore, connecting premium Chinese spirits and Asian lifestyle brands with consumers across Southeast Asia.
Our goal is to create an integrated digital retail ecosystem that allows people to discover, learn about, and enjoy liquor culture — whether through online channels, tasting events, or lifestyle collaborations.
We operate multiple business lines including:
- Collection SG – our local online retail platform for spirits and lifestyle products
- GrabMart / Foodpanda / Lazada / Shopee – online sales channels for fast-moving liquor and gift sets
- Community & Affiliate Program – a commission-based distribution network built with local brand ambassadors and group leaders
- Lead and execute Collection's e-commerce growth strategy , covering our own website and third-party platforms.
- Oversee daily operations, sales performance, and campaign optimization across GrabMart, Shopee, Lazada, and other digital marketplaces.
- Manage product listings, pricing strategy, inventory updates, and visual presentation.
- Plan and implement performance marketing campaigns (paid ads, SEO/SEM, social media, EDM).
- Collaborate with the content and marketing teams to design online promotions, seasonal launches, and brand activations.
- Manage data analytics — track key KPIs (traffic, conversion, ROI, repeat rate) and generate actionable insights.
- Evaluate technology tools and e-commerce integrations (CRM, data tracking, automation, etc.) to enhance efficiency.
- Explore new digital channels, affiliate partnerships, and local collaborations to increase brand visibility and sales.
- Coordinate with logistics and finance teams to ensure smooth order fulfillment, payment, and after-sales processes.
- 4–5 years of e-commerce or digital marketing experience, preferably in FMCG, lifestyle, or liquor categories.
- Deep understanding of Singapore's e-commerce ecosystem and platform dynamics.
- Strong analytical mindset, data-driven decision-making, and goal-oriented approach.
- Creative, organized, solutions-focused, and thrives in fast-paced environments.
- Excellent communication and project management skills; able to coordinate across teams and external partners.
- Experience in budgeting, performance tracking, and reporting.
- Proficient in Microsoft Office, Google Analytics, Shopify (or similar CMS), and digital ad tools.
- Passion for lifestyle, branding, and consumer engagement.
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