Data Analytics Specialist, Digital

3 days ago

Singapore Persolkelly Full time

**What You Will Do**
- Data Collation and Analysis
- Design and implement data collection methodologies and processes to collate relevant data from multiple sources and ensure sanity check.
- Conduct detailed data analysis using data techniques, mining and visualisation to extract insights and identify trends.
- Monitor data sources and data quality to ensure accuracy and integrity.
- Reporting and Visualisation
- Create dashboards, reports and visualisations that effectively communicate data-driven insights to various stakeholders.
- Present findings and recommendations to internal teams, stakeholders and senior management in an accurate and concise manner.
- Continuously refine reporting processes to improve accuracy, efficiency, and effectiveness of data.
- Business Insights and Strategy
- Collaborate with internal and external stakeholders to understand their analytical needs.
- Analyse data, work with stakeholders to understand their needs and translate data into actionable insights and recommendations.
- Develop data visualisation to communicate findings.
- Excellent communication skills, including the ability to communicate complex data insights to non-technical stakeholders.
- Stay updated with industry trends and best practices in data analytics.
- Collaborate with the wider product and marketing team to plan and create digital driven marketing plans (includes paid media), content, creatives, KPIs & reporting.
- This role will also require you to manage agency relationships, to ensure data and reports are delivered time.
- Forecast and set campaign goals, design and evaluate tests, monitor key metrics, understand root causes of changes in metrics.
- Propose how to improve ad effectiveness, understand campaign behaviors and long-term trends, identify new levers to help move metrics.
- Partner with the global insights team and in country teams to design and provide strategic findings for annual brand and category planning.

**What You Need**
- Bachelor’s Degree in E-Commerce/Digital analytics, Information Systems, Computer Science or related field
- Minimum 2 years of working experience in data analytics
- Strong understanding of data mining, analysis and data visualization
- Experience with brand health measurement providers
- Excellent communication and presentation skills
- Ability to work independently and as part of a team
- Detail-oriented
- Proficient in Excel, Power BI or similar tools

**What is Nice to Have**
- Prior experience in Consumer Electronics or FMCG industry with APAC (SEA focused) experience.
- Ability to juggle between the details and big picture, manage multiple and competing projects and priorities.
- Passion for and genuine curiosity for innovation in the Digital / e-Commerce space and a passion for data analysis

Job Code: PRIT

EA License No: 01C4394

EA Registration No. R1875348 (Priyanka Tewari)

585950

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