Product Go-To-Market Strategy Lead, Web Products

Overview

Product Go-To-Market Strategy Lead, Web Products role at Google .

For Singapore applicants: Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Singapore; Beijing, China .

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product management, marketing, management consulting, or project management in technology.

Preferred qualifications

• Experience in developing and implementing strategies that drive successful product launches and customer value with a focus on key GTM elements such as customer segmentation, value proposition development, and channel optimization.
• Ability to work in a complex environment and deliver multiple strategic initiatives simultaneously.
• Ability to drive key product innovations and ideation.
• Excellent written and verbal communication skills, with the ability to communicate complex business or technical concepts internally.

About The Job

Within the Global Partnerships team, the Sellside organization works with a wide range of partners to bring the best of Google to power their business. The team partners with Publishers and App Developers of all sizes to promote their ad inventory, working with Google's broad range of partner solutions including AdSense, AdMob, and Ad Manager, across mobile, display, and video formats, helping our partners and their audiences get the most out of the Internet.

The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google's Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google's own Product teams with essential partnerships to help Google's user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.

Responsibilities

• Bring the Web Sellside products (Ad Manager and AdSense) to market and drive their success.
• Lead the charge by developing and executing comprehensive go-to-market strategies for our Web Sellside products, from ideation to launch and beyond.
• Collaborate closely and influence Product, Engineering, Sales, and Marketing teams to drive product development, incorporate market feedback, and ensure successful product adoption. This includes crafting compelling go-to-market plans that encompass lead generation, sales enablement, marketing campaigns, and customer communication.
• Advocate for our publishers, ensuring our products deliver exceptional value by deeply understanding their needs and the challenges they face.
• Analyze market trends, the competitive landscape, and emerging technologies to identify opportunities and inform product strategy.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Job details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Advertising, Strategy/Planning, and Consulting
• Industries: Information Services and Technology, Information and Internet