Product Go-To-Market Strategy Lead, Web Products

3 weeks ago

Singapore GOOGLE ASIA PACIFIC PTE. LTD. Full time
Roles & Responsibilities

Product area

The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google's Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google's own Product teams with essential partnerships to help Google's user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.

Job description

Within the Global Partnerships team, the Sellside organization works with a wide range of partners to bring the best of Google to power their business. The team partners with Publishers and App Developers of all sizes to promote their ad inventory, working with Google's broad range of partner solutions including AdSense, AdMob, and Ad Manager, across mobile, display, and video formats, helping our partners and their audiences get the most out of the Internet.

Qualifications
Job responsibilities
  • Bring the Web Sellside products (Ad Manager and AdSense) to market and drive their success.
  • Lead the charge by developing and executing comprehensive go-to-market strategies for our Web Sellside products, from ideation to launch and beyond.
  • Collaborate closely and influence Product, Engineering, Sales, and Marketing teams to drive product development, incorporate market feedback, and ensure successful product adoption. This includes crafting compelling go-to-market plans that encompass lead generation, sales enablement, marketing campaigns, and customer communication.
  • Advocate for our publishers, ensuring our products deliver exceptional value by deeply understanding their needs and the challenges they face.
  • Analyze market trends, the competitive landscape, and emerging technologies to identify opportunities and inform product strategy.
Minimum qualifications
  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in product management, marketing, management consulting, or project management in technology.
Preferred qualifications
  • Experience in developing and implementing strategies that drive successful product launches and customer value with a focus on key GTM elements such as customer segmentation, value proposition development, and channel optimization.
  • Ability to work in a complex environment and deliver multiple strategic initiatives simultaneously.
  • Ability to drive key product innovations and ideation.
  • Excellent written and verbal communication skills, with the ability to communicate complex business or technical concepts internally.
Tell employers what skills you have

Lead Generation
Management Consulting
Segmentation
Value Proposition Development
Product Engineering
Product Management
Customer Value
Advocate
Adsense
Marketing Management
Consulting
Product Development
Customer Communication

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