Qualitative Director, Creative

About the job

Reporting to the Head of Creative, Singapore, your accountability includes building positive relationships with our partnership clients and to grow new business, make a positive impact to the client's business, resulting in overall client satisfaction.

You will need to be an effective Qualitative Director with strong Qualitative research and Consulting expertise and be responsible for the overall health, longevity, and growth of our most important, integrated client relationships in Singapore. You will succeed in this role by demonstrating your extensive market research experience to build stronger client relationships, helping our clients use our marketing and consulting expertise to their strategic advantage. You will also be accountable for the entire research process, projects outcomes, client engagement and consultancy.

Job Goals

Lead and grow key client relationships by delivering outstanding qualitative research solutions that address business challenges and unlock new commercial opportunities. Drive innovation and excellence in qualitative research methodologies, positioning Kantar as the go-to partner for strategic insights.

Key Responsibilities

· Drive Revenue Growth: Build trusted client relationships to expand our footprint across client organizations. Identify and develop "whitespace opportunities" to access new budgets in complementary areas (marketing consultancy, strategy, analytics) through effective cross-selling.

· Deliver Strategic Business Impact: Leverage your qualitative expertise to develop practical solutions aligned with clients' business priorities. Proactively identify high-potential clients and convert opportunities into measurable commercial outcomes.

· Champion Qualitative Excellence: Showcase the "best of Qualitative" while delivering innovative strategic mentorship that directly addresses client business challenges. Connect clients with our broader capabilities through your deep understanding of our network.

· Lead and Develop Teams: Guide and mentor research teams to deliver outstanding work. Foster a collaborative culture that encourages innovation and maintains high standards of quality and client service.

· Apply Cross-Cultural Expertise: Leverage your understanding of diverse cultural contexts to craft research that resonates across markets. Provide nuanced interpretation of findings that accounts for cultural differences and similarities.

· Demonstrate Strong Analytical Capabilities: Transform qualitative data into compelling, actionable insights. Connect research findings to broader business implications and deliver clear, strategic recommendations.

· Embrace Digital Methodologies: Stay at the forefront of digital qualitative approaches and technologies. Recommend and implement appropriate digital tools to improve research effectiveness and efficiency.

· Achieve Measurable Success: Drive profitable revenue and margin growth, increase market share, and improve customer happiness across your portfolio of key accounts.

Required Skills & Experience

· Proven track record as a senior Qualitative Research practitioner

· English proficiency, second language will be a plus

· Strong collaborative approach with the conviction to advocate for efficient client solutions

· Experience leading and mentoring research teams to deliver high-quality work

· Cross-cultural research expertise to navigate diverse market contexts

· Advanced analytical skills with ability to synthesize complex qualitative data into strategic insights

· Proficiency with digital qualitative methodologies and relevant research tools/platforms

· Outstanding relationship-building skills across diverse collaborators

· Critical thinking with ability to translate insights into actionable business recommendations

· Results-focused with demonstrated commercial competence and business development skills

· Resilient and upbeat self-starter who thrives in fast-paced environments

What Success Looks Like

· Consistently meeting or exceeding revenue and profitability targets

· Growing client relationships beyond current engagements

· Establishing yourself as a trusted advisor to senior client collaborators

· Driving innovation in our qualitative offerings based on client needs

· Building and developing high-performing research teams

What part of Kantar might I be joining?

You'll be joining our Insights division, the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers. By blending human insights expertise with the latest technology advances, Insights make sure we can deliver innovative information to brands everywhere.

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And if we combine the expertise of our people with the latest AI technology, we can really help brands discover some amazing insights.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way works for them. We encourage applications from all backgrounds and sections of society. Even if you feel like you're not an exact match, we'd love to receive your application and talk to you about this job or others at Kantar.

Privacy and Legal Statement

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate based on age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited ("Kantar"). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.