Net Revenue Management

1 week ago

Singapore HALEON SINGAPORE PTE. LTD. Full time
Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.
This is an exciting time to join us and help shape the future. It's an opportunity to be part of something special.
The Net Revenue Management (NRM) and Go To Market (GTM) Director is a key, highly strategic role to lead the NRM & GTM function across APAC. It drives through NRM technologies and uses executional technologies to help product be readily available so putting the consumer first always.
Specifically, this role will deliver:
  • Net Revenue Management: Lead the delivery of Net Revenue Management Growth Pillar by partnering with BUs to deliver improved systems and build capabilities in market to further optimize spending.
  • Go To Market and Systems: Optimize the Route to Market and Execution through partnership with markets to optimize the efficiency and effectiveness. Manage key projects like DMS/ SFE and Perfect Store Programs (Including Trax)

Key Roles and Responsibilities:
1) Drive Progress across all NRM Pillars.
Brand Portfolio Pricing
  • Provide guidance regarding pricing to BUs keeping in mind competitive environment and Cost of goods changes.
  • Help to deliver better analytics on price elasticity studies for power brands with Consumer Business Insights & Analytics (CBIA).
  • Implement price monitoring (Haleon and key competitors) at BU level to track price strategy implementation.
  • Monitor implementation, results and competitors activities Review strategy annually during 3/1 planning process, adjust to manage risk or to capture opportunity

Pack Price Architecture
  • Lead development of price pack architecture strategy per channel/customer aligned to brand strategy.
  • Build capability across the functions of Commex, Sales, Marketing, Supply chain to execute pack price architecture so it is the enabler for Haleon to unlock future growth.

Active mix management
  • Support BU/markets in making strategic decisions on profitable mix management, including channels.
  • Support SKU rationalization process.s in collaboration with global category teams and Quality & Supply Chain (QSC).

Promotional effectiveness & Trade Terms effectiveness.
  • Drive market adoption and usage of new trade investment management tools and processes implementation across all in-scope markets.

2) NRM Execution :
  • Set up and own quarterly NRM performance review with BUs.
  • Lead the regional NRM team by supporting LOC Ways of Working and operating rhythm
  • Improve reporting on the BU/Market level through supporting data analytics projects with CBIA, Finance & Tech.
  • Drive transparency and lead NRM automation agenda for KPI and report management in coordination with APAC Finance and CBIA.

3) Go To Market Strategies (GTM)
  • Understand the current route-to-market structure for channel across region to segment and prioritize initiatives, success measures and KPIs.
  • Modernize route-to-market by critically evaluating current model vis-à-vis peers for effectiveness, cost, and channel objectives. Engage BU and regional leadership to guide markets through the change.
  • Deploy Perfect Store project and Next Best Action tooling across key markets with precision and speed. Make sure best practices are scaled and deployed across Haleon in other regions.

4) Talent Development
  • Work with BU/ Market teams to identify capability gaps and implement plan to address these and accelerate performance.
  • Support attracting and retaining the best talent to this critical net revenue management function across APAC
  • Implement a differentiated NRM / Commercial excellence capability program to accelerate the development of key talent in APAC

Requirements:
  • Bachelor's degree
  • 10 or more years in a sales or commercial excellence function.
  • Experience managing customer and trade spend budgets
  • Expert level understanding of P&L levers and 5 pillars of NRM strategy, and how to translate strategy into execution.
  • Excellent understanding of all aspects of Commercial Excellence - category management, shopper marketing, sales force effectiveness, digital commerce to be able to shape commercial strategy of region, BU, markets as needed.
  • Good understanding of brand marketing to translate brand @ shelf principles into execution plan for markets.
  • Experience engaging leadership for process implementation
  • Strong understanding of distributors and the modern trade environment
  • Demonstrated understanding of trade spend budgeting, deployment and tracking
  • Strong influencing and communication skills
  • Budgeting and forecasting, commercial and financial acumen.

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