Senior Influencer Marketing Specialist

2 weeks ago

Singapore beBeeInfluencer Full time

Key Role: Influencer Marketing Specialist

We are seeking a seasoned professional to lead our influencer marketing initiatives.

Job Responsibilities

  • Identify top talent partners that align with our business objectives and project needs, taking a data-driven approach to influencer marketing.
  • Nurture existing influencer relationships while expanding into new demographics and strengthening ties through daily communication via email, phone, text, etc.
  • Maintain relationships with influencers and create new connections through mailings, gifts, and outreach on brand initiatives, fostering close relationships that drive alignment and transparency.
  • Exceed targets across revenue, engagement, messaging, and follower growth, collaborating closely with social, communications, and editorial teams.
  • Manage influencer marketing forecasts, budget, and optimizations based on business requirements.
  • Evaluate the success of social media activations through key performance indicators (KPIs) and forecasting.
  • Develop and manage an influencer calendar that can be leveraged across all social channels.
  • Stay current with pop culture, social media, influencer trends, emerging technologies, and social media platform updates.

Requirements

  • Bachelor's Degree or equivalent experience.
  • 5+ years of related experience, preferably in influencer marketing, social media, or public relations within the fashion industry.
  • An ideal candidate will have a personal network of influencer and celebrity talent relationships and an eye for emerging talent.
  • Expertise in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understanding of digital marketing trends.
  • Able to think strategically and creatively.
  • Flexible and able to adapt quickly to changing business needs and ambiguity.
  • Proficiency in MS Office and MS Outlook.
  • Excellent written and verbal communication skills with attention to detail.
  • Comfortable with occasional travel.
  • A self-starter who thrives in a fast-paced environment.

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