Campaign manager

3 days ago

Singapore Traveloka Group Full time

It's fun to work in a company where people truly BELIEVE in what they're doing Job Description Traveloka is a SEA leading online travel platform with operations in 6 SEA countries today. We are determined to continue our growth journey to understand user travel needs in various markets to be able to offer useful and relevant products and services that users value. The role of Campaign Marketing Manager - Singapore is a strategic and hands-on role who will directly work with the VP of Campaign Marketing and Country Head to drive the growth of Singapore Portfolio and build a strong team to drive profitable growth. If you are passionate about understanding users, deciphering data and numbers into knowledge about users, and building a high growth team to tackle the Singapore market, this role is suitable for you Key Responsibilities Lead the development and execution of end-to-end campaign strategies, ensuring alignment with business goals and customer needs. Create robust campaign plans, including setting KPIs, defining target audiences, and managing budgets to drive measurable impact. Monitor and analyze campaign performance to optimize future strategies and ensure continuous improvement. Design and optimize a seamless omni-channel experience that connects campaign messaging with in-app sales-conversion journey. Collaborate closely with product, UX, and tech teams to ensure campaign alignment with in-app features, functionality, and promotions. Use customer insights and feedback to refine campaign approaches for improved relevance and engagement. Manage and mentor a team of campaign specialists, fostering a high performance environment focused on collaboration, growth, and accountability. Set clear objectives, provide constructive feedback, and conduct regular performance evaluations to help team members excel. Work collaboratively to engage and secure sponsorships from partners, ensuring their participation aligns with campaign objectives and enhances brand visibility. Build and maintain strong relationships with key stakeholders, facilitating open communication and feedback loops for successful campaign execution. Communicate campaign goals, progress, and results effectively to all stakeholders, using data-driven storytelling to highlight impact and opportunities. Prepare comprehensive reports on campaign performance, providing actionable insights and recommendations to improve future campaigns. Requirements At least 8 years of relevant working experience and at least 2 years in leading organizations or cross-functional matrix team setup. Experience in Travel or Technology Industry is a plus. Minimum bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred). Proven experience leading and developing high-performing teams, with a focus on goal achievement and growth. Deep understanding of omni-channel marketing, customer experience, and how to integrate digital and in-app strategies. Proficient in data analysis and campaign performance metrics to make informed decisions and optimize results. Skilled in engaging cross-functional teams and building strong relationships with partners and stakeholders. Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences. Self-driven, able to juggle multiple projects with clear prioritization. Able to perform under pressure and maneuver within business ambiguities. If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us #J-18808-Ljbffr

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