Marketing campaigns manager

1 month ago

Singapore Fairview International School Full time

The Marketing Campaigns Manager will play a pivotal role in planning, coordinating, and executing innovative marketing campaigns to drive brand awareness, customer engagement, and sales growth for Ask & Embla products. What You’ll Do: Develop and implement creative marketing and advertising campaigns specifically tailored to the e-commerce jewelry industry. Coordinate and execute digital marketing and advertising campaigns across various channels, including social media, search engine marketing, email marketing, and display advertising. Manage and oversee the marketing critical path, ensuring that timelines are met and all teams are aligned and working collaboratively to deliver on campaign objectives. Collaborate closely with the Creative Team to develop visually stunning and impactful campaign assets, including product imagery, videos, and graphics. Coordinate product launch campaigns, ensuring seamless integration across all digital platforms and effectively leveraging the Creative, Merchandising, Product Design, Product Development, and other teams as needed. Continuously analyze key metrics and evaluate campaign performance, generating comprehensive reports to assess the effectiveness and ROI of marketing efforts. Identify opportunities for process improvements, streamline campaign management workflows, and leverage automation tools to increase efficiency. Monitor sales data, identify trends, and curate product selections to optimize campaign effectiveness and drive sales growth. Conduct market research to understand competitor products, pricing strategies, and advertising techniques, leveraging insights to differentiate our brand and identify new opportunities. Who You Are: Bachelor's degree in Marketing, Business, or a related field. Proven track record of success in marketing campaign management within the e-commerce, retail, lifestyle, or fashion industries. Strong project management skills, with experience managing cross-functional teams and the ability to oversee the marketing critical path. Must have proficiency in Microsoft Excel for managing data analysis, reporting, and campaign planning. Deep understanding of digital marketing channels, including social media platforms, search engine marketing, email marketing, and display advertising. Proficiency in data analysis and reporting, with the ability to derive actionable insights and optimize campaigns based on performance metrics. Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams and external stakeholders. Exceptional creativity and a keen eye for aesthetics, ensuring that campaign assets are visually appealing and align with brand guidelines. Strong analytical thinking and problem-solving abilities, with meticulous attention to detail. Up-to-date knowledge of industry trends, consumer behavior, and best practices in the e-commerce and jewelry sectors. Experience with e-commerce platforms, CRM systems, marketing automation tools, and analytics platforms is highly desirable. Ready to Join Us? If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply Please submit your resume and a quick note expressing your interest in this position to or through this Indeed posting. #J-18808-Ljbffr

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