Integrated Campaign Manager

6 days ago

Singapore VIDDSEE PTE. LTD. Full time
Roles & Responsibilities

Role Overview

The Integrated Campaign Manager is entrusted with the comprehensive management of digital media campaigns across diverse platforms. This position encompasses the design, monitoring, optimisation, and reporting of campaigns to ensure their alignment with client or organisational objectives. Additionally, the role involves spearheading new business development to secure integrated marketing campaign projects and managing social media accounts to strengthen the organisation's or clients' digital presence. The ideal candidate will possess a meticulous eye for detail, a strong analytical acumen, and a passion for achieving outstanding returns on investment within the allocated budget.


Primary Responsibilities

Campaign Management

  • Devise campaign strategies in harmony with business objectives and audience insights.
  • Design and execute digital media campaigns across platforms such as Google Ads, Facebook Ads Manager, LinkedIn, Instagram, TikTok, and other programmatic advertising tools.
  • Configure campaign parameters, including budget allocation, audience targeting, creative assets, and bidding strategies.
  • Implement tracking systems, such as UTM parameters, pixels, and third-party software, to measure campaign efficacy with precision.

Campaign Monitoring

  • Continuously oversee live campaigns to ensure optimal performance and delivery.
  • Analyse key performance indicators (KPIs), including impressions, click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA).
  • Identify and resolve campaign issues, such as underperformance or discrepancies in metrics.
  • Stay abreast of platform updates, algorithm changes, and emerging industry trends to maintain campaign relevance and efficiency.

Campaign Optimisation

  • Conduct detailed analysis of campaign performance to identify areas for enhancement.
  • Optimise campaigns by refining targeting, bidding strategies, creative elements, and budget allocations.
  • Employ A/B testing methodologies to assess and improve ad copy, visuals, audience segmentation, and placement types.
  • Develop and implement retargeting and lookalike audience strategies to maximise engagement and conversions.

Reporting and Analysis

  • Prepare comprehensive reports detailing campaign performance, insights, return on investment (ROI), and actionable recommendations.
  • Design and maintain dashboards to provide stakeholders with real-time visibility of campaign metrics.
  • Undertake post-campaign analyses to extract valuable lessons and inform future strategies.
  • Present findings and strategic recommendations to cross-functional teams and senior leadership.

Business Development

  • Identify and pursue new opportunities to acquire media campaign projects and clients.
  • Develop customised proposals and pitches to secure new business.
  • Build and maintain strong relationships with prospective and existing clients to foster trust and collaboration.
  • Stay informed about industry trends, competitor activities, and emerging opportunities to identify potential business leads.

Social Media Management

  • Manage and oversee social media accounts for the organisation or clients, ensuring consistent branding and messaging.
  • Develop and implement effective social media strategies to enhance engagement and audience growth.
  • Monitor and respond to audience interactions on social platforms to foster positve relationships.
  • Analyse social media performance and create reports to track engagement, reach, and ROI.

Collaboration and Communication

  • Liaise with creative teams to ensure that advertising copy, visuals, and messaging are congruent with campaign and social media goals.
  • Coordinate with the analytics team to validate data accuracy and derive actionable insights.
  • Engage with external agencies or vendors, as required, to execute specialised campaign initiatives.


Key Skills and Competencies
  • Expertise in digital advertising platforms, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic advertising platforms.
  • Proficient in data analysis and interpretation to drive data-informed decision-making.
  • Advanced knowledge of tools such as Google Analytics, Google Tag Manager, and Excel/Google Sheets.
  • Experience with A/B testing, audience segmentation, and retargeting techniques.
  • Comprehensive understanding of attribution models, conversion tracking, and performance measurement.
  • Demonstrated ability to develop and nurture client relationships for business growth.
  • Exceptional communication skills to effectively convey campaign performance and strategic insights.
  • Strong understanding of social media platforms and their role in driving brand awareness and engagement.
  • Impeccable attention to detail, with the ability to manage multiple campaigns under stringent deadlines.
Qualifications
  • A bachelor’s degree in Marketing, Business, or a related discipline.
  • 3–5 years of experience in digital media campaign management or a similar role.
  • Experience in new business development and client acquisition is highly desirable.
  • Certification in Google Ads, Meta Blueprint, or equivalent qualifications is advantageous.
  • Proven track record of managing and optimising digital advertising campaigns across various platforms.
  • A thorough understanding of SEO, SEM, integrated marketing strategies, and social media management tools.

Tell employers what skills you have

Google Tag Manager
Digital Media
SEM
Tracking Systems
Social Media Management
Targeting
Attention to Detail
Audience Segmentation
Data Analysis and Interpretation
Integrated Marketing
Ab Testing
Google Analytics
SEO
Business Development
LinkedIn
Brand Awareness

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