OCBC Bank | Campaign and Content Marketing, Global Wholesale Banking

2 days ago


Singapore OCBC Bank Full time

Job Description - Campaign and Content Marketing, Global Wholesale Banking (2400017U)
We are now looking for a high energy individual to join our team as Campaign and Content Marketing, to spearhead the revenue growth priorities and business outreach of our key business divisions.
What you do
Lead the identification, planning and execution of marketing programs, communication strategy and branding partnerships. Understand the customers' business needs and deliver effective customer experiences that will exceed retention outcomes.
Develop and communicate a powerful and meaningful ‘Why Choose Us’ proposition and create relevant content to engage target client segments.
Run large scale full funnel marketing and communication campaigns across multiple touchpoints for both internal and external communication.
Manage and implement our flagship Business Awards partnerships and continuously optimize the ROMI.
Understand the banking awards landscape, including pitching and amplification, as well as developing B2B pitchbooks.
Be the center of excellence for brand stewardship and creative excellence.
Overall budget and KPI management, including management of various agency partners.
Who you are
A wordsmith with excellent writing and expression skills. A storyteller who can create newness and identify newsworthy content. An eye for design ensuring every piece of content is visually appealing.
A big personality with a curious mind, intellectually curious, and proactive in proposing constructive ideas that lead to progress.
At least 10 years of digital marketing experience is essential, fluent with modern digital media, especially social media such as WeChat and LinkedIn.
Strong planner, detail-oriented, with excellent project management, negotiation, and problem-solving skills. Self-motivated and able to execute across multiple channels.
Excellent fluency in spoken and written English and Mandarin is a must; fluency in Bahasa Indonesia is a plus.
Who you work with
At OCBC Global Wholesale Banking, we serve and support institutional and business customers ranging from large corporates to small and medium enterprises.
We provide a full range of comprehensive financial services including investment banking solutions, transaction-related services, and financing solutions.
Our efforts to deliver effective solutions for our business clients have won multiple accolades such as Best SME Bank in ASEAN.
Who we are
Singapore’s longest established bank, we’ve been helping people and businesses since 1932 by understanding their needs and providing tailored support.
We’re on a journey of transformation, embracing technology and creativity to become a future-ready learning organization.
What we offer
Competitive base salary and a suite of holistic, flexible benefits to suit every lifestyle. Industry-leading learning and professional development opportunities.
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