Hub Product Marketing Manager

Hub Product Marketing Manager - GIS, South Asia
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The opportunity:
Hitachi Energy is a leader in high-voltage technology, offering a wide range of high-voltage products up to 1,200-kilovolt (kV) for AC and 1,100-kilovolt for DC. We help to enhance the safety, reliability, and efficiency of power networks while minimizing environmental impact with our primary offerings, including switchgears, circuit-breakers, generator circuit-breakers, power quality products, surge arresters, disconnectors, instrument transformers, and high-voltage services. Key innovations include active technology power quality & battery energy storage, eco-efficient switchgear, digital generator circuit-breakers, hybrid, and integrated switchgear. Our technology leadership continues to facilitate innovations in areas such as ultra-high-voltage power transmission, enabling flexible smart grids and enhancing eco-efficiency.
In this role as Hub Product Marketing Manager - GIS, South Asia, you are responsible for building product competence within the Hub and defining sourcing strategies aligned with global and local business goals. You will support the sales team in marketing activities and represent the Global Business Unit’s interests in the country. Your role includes developing profitable, sustainable sales across the full portfolio, coaching the sales organization, and implementing Global Business Unit strategies in coordination with local and global sales leadership.
How you’ll make an impact:
You will lead pre-sales and value-based selling efforts by introducing new products, meeting customers regularly, influencing technical specifications, and identifying new market channels. You will gather and share market intelligence and competitive insights with the Hub and GPMM/GPM to support R&D initiatives, while aligning sourcing strategies with the GPG and hub’s business growth plans.
You will manage product certifications and pre-qualification/homologation processes, coordinate customer management with GPG and local units, and engage with policymakers to promote new technologies where needed. Additionally, you’ll organize and participate in technical seminars and customer events, while building technical competence in the region by identifying skill gaps and arranging training sessions.
You’ll work with GPMM to identify and close market gaps, develop and maintain sales channels, and act as a bridge between factories and local sales teams to ensure effective channel management. You’ll also maintain a market development plan, apply strategic pricing, track market trends, and lead MWO initiatives in collaboration with local units, ensuring proper implementation and feedback to GPMM.
You will implement the GPG marketing plan within the hub, including campaigns, roadshows, and customer events. You’ll participate in monthly forecasts, monitor performance by product line, and propose corrective actions to the HUB M&S Manager and GPMM. You’ll also ensure global strategies are executed locally and that the product portfolio is well-represented in the market, while maintaining cost control.
You will manage demand generation across all sales channels, oversee the Business Unit’s demand-side budget, and develop sales and marketing strategies with local teams. You’ll also contribute to the budgeting process, including preparing the Order Commitment Sheet (OCS), and represent the Global Business Unit in the local market.
You will be leading the High Voltage market for Singapore as an added responsibility.
You will be responsible for ensuring compliance with applicable external and internal regulations, procedures, and guidelines.
Living Hitachi Energy's core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.
Your background:
You hold a Bachelor of Electrical Engineering.
8 to 10 years of experience in Product Marketing, Business Development, Sales, etc., preferably for High Voltage Switchgear products.
Proficiency in English communication.
More about us:
At Hitachi Energy, we believe in fostering a collaborative and inclusive work environment. We offer opportunities for growth and development, ensuring our team members can thrive and achieve their career goals. Join us and be part of a company that values innovation, excellence, and teamwork. We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical, and mental wellbeing and personal development. We want you to truly thrive with us – in work and out. For this role, depending on grade and experience, we offer the following employee benefits:
Employer-sponsored medical plan (including dental care and optical).
Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance.
Leave programs (Annual leave, medical leave, hospitalization leave, exam leave, etc.).
*Benefits are subject to the respective plan rules.
We can provide more information during the recruitment process.
Hitachi Energy is a global technology leader in electrification, powering a sustainable energy future through innovative power grid technologies with digital at the core. Over three billion people depend on our technologies to power their daily lives.
With over a century of pioneering mission-critical technologies like high-voltage transformers, automation, and power electronics, we are addressing the most urgent energy challenge of our time – balancing soaring electricity demand while decarbonizing the power system.
Headquartered in Switzerland, we employ over 50,000 people in 60 countries and generate revenues of around $16 billion USD. We welcome you to apply today.
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