Marketing Communications, Hub Apac

**Marketing Communications, Hub APAC**
**Department : Hub APAC (BP67000)**

**Job Overview**

UD Trucks is known for our pioneering technologies and products within the commercial automotive industry.
- Lead integrated brand, marketing and communication strategy within UDIS Hub APAC to ensure brand consistency, building brand reputation and supporting business growth.
- Ensure alignment of brand, marketing and communication strategies with regional business objectives through cross-functional collaboration, delivering impactful initiatives.
- Provide marketing communication toolkits aligned with products and services key message with adaptive innovations to regional value proposition.

**Responsibilities and Duties**
- Partner region marketers to develop an integrated marketing and communication strategy specific for the products and services available for each market.
- Strategize on brand positioning per segment across regions to align the approach to the markets across the region.
- Oversee the implementation of integrated marketing and communication strategies across regions within UDIS Hub APAC, including brand, communication, digital, content, events and launches.
- Consolidate the plans, budget, forecast, manage and follow-up on marketing and communication activities within UDIS Hub APAC, aligning with business objectives.
- Drive brand and customer research initiatives for insights-led integrated marketing and communication strategy development.
- Analyze regional trends and competitors to develop targeted marketing and communication approaches.
- Recommend region specific initiative to promote brand familiarity to support lead generation and customer engagement.
- Plan and drive the implementation of digital marketing strategy across the regions to increase brand familiarity and drive online traffic and customer acquisition.
- Define measures for impact of marketing investment across the regions to evaluate the effectiveness of the initiatives and support continuous improvement in efficacy of marketing dollars spent per region.

**Required Competencies/ Experiences**
- At least 8 years of experience in marketing and communications.
- Experience in automotive industry (preferably commercial vehicles or construction equipment).
- Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts.
- Understanding of B2B marketing principles and market segmentation in commercial vehicles industry.
- Strategic planning and project management skills,
- Flexible, creative and innovative
- Excellent interpersonal and communications skills.
- International experience and multi-cultural competence.
- Fluent in English, both written and spoken. Any other Asian languages will be a plus.

**About UD Trucks**

Part of the Isuzu group, UD Trucks is a global leading international commercial vehicle solutions provider headquartered in Japan. At UD Trucks, we are defining the next generation of smart logistics solutions through advanced innovations in automation, electro mobility and connectivity. UD Trucks develops, manufactures and sells a wide range of heavy, medium and light-duty trucks, operating in more than 60 countries across all continents. Our trucks and people go the extra mile for our customers and business partners, day in and day out.

We are an 8,000+ strong team of colleagues with 40 nationalities who bring diversity and passion in delivering our products and services. We trust each other, work collaboratively and embrace change. At UD Trucks, our purpose is Better Life - to make life better for people and the planet. We have developed a culture that promotes:
**Diverse and friendly culture** - Strong culture of diversity and inclusion, organizing annual events, daily activities and open communication platforms including various internal voluntary networks.
**Empowered growth** - Global exposure and growth opportunities across functions and countries through internal mobility system and self-driven career opportunities, building a learning organization by enabling self-managed learning supported by the UD Academy.
**Flexibility with trust**- We continue to fully support both remote working (where and when applicable) and flexible working hours, we actively encourage our colleagues to maintain a good work/life balance. You will have the autonomy and flexibility to split your working time between both our wonderful, modern and equipped HQ and remotely.

Be part of our journey to create Better Life for society, for our customers and for yourself. UD Trucks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our colleagues.