Brand development assistant marketing manager

3 weeks ago

Singapore This Is An IT Support Group Full time

1. Brand Development: Overseeing any aspect of marketing related to a company’s brand, and ensuring that all branding decisions ultimately result in stronger sales. Develop and implement comprehensive brand strategy aligned with the company’s overall objectives and maintain a strong brand presence in the market. Conduct market research and competitive analysis to identify market trends and opportunities. Maintain and evolve the brand identity to stay competitive in market. Define brand positioning, messaging, and value proposition to resonate with target audiences. Ensure consistency and alignment of brand identity across all marketing channels and touchpoints. Lead the development of brand assets, taglines, visual elements, brand guidelines, design templates, and monitor campaign performance metrics to optimize results. Plan and execute marketing campaigns to engage customers, drive sales, and promote brand loyalty. 2. Brand Communication: Develop and execute integrated marketing campaigns to communicate brand messages effectively. Develop compelling content for various channels, including advertising, website, email, and print materials. Monitor campaign performance and make data-driven optimizations to maximize results. 3. Brand Partnerships: Identify strategic partnerships and collaborations to enhance brand visibility and reach new audiences. Negotiate and manage partnerships with influencers, organizations, and other brands to amplify brand messaging and drive brand awareness. 4. Data Analysis: Analyze customer data and marketing metrics to track campaign performance, identify trends, and measure the effectiveness of brand and CRM initiatives. Identify trends, patterns, and opportunities for optimization to improve marketing effectiveness and ROI. Use insights to make data-driven decisions and optimize marketing strategies. 5. Budget Management: Develop and manage budgets for brand development and CRM marketing initiatives. Allocate resources effectively to maximize ROI and achieve business objectives. Monitor spending and track expenses to ensure alignment with budgetary constraints. 6. Customer Relationship Management (CRM): Develop and implement CRM strategies to build and maintain relationships with customers. Segment customers based on demographics, behavior, and preferences to deliver personalized marketing communications and experiences. Design and manage customer loyalty programs to reward and retain loyal customers. Develop incentives, promotions, and rewards to encourage repeat purchases and increase customer lifetime value. Manage customer databases and utilize CRM platforms to track interactions. Track and measure program effectiveness and make adjustments as needed to drive engagement and retention. 7. Others Collaborate cross-functionally with other departments to align marketing strategies with overall business goals. Perform any other additional responsibilities as assigned by the General Manager of Operations & Marketing Requirements: Bachelor-degree in Marketing, Business Administration, or related field is desired At least 5-years of proven experience in brand development, or related marketing roles, with a track record of success in building brands and engaging customers. Understanding of Korean culture and some degree of proficiency of Korean language is desired Strong strategic thinking and analytical skills, with the ability to develop and execute integrated marketing plans. Proficiency in CRM platforms, email marketing tools, and marketing analytics software. Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions. Creative mindset with a passion for storytelling and creating engaging brand experiences. Strong leadership and management skills, with the ability to inspire and motivate team members to achieve results. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners. Team player with the ability to collaborate effectively with cross-functional teams and external partners. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Knowledge of industry trends, best practices, and emerging technologies in brand development and CRM marketing. #J-18808-Ljbffr

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