Marketing analytics

2 months ago


Singapore Cotan Energy, Inc. Full time

Collect, clean, and analyse marketing data from various sources. Evaluate campaign effectiveness and recommend optimizations. Conduct customer and competitor analysis for insights. Create and maintain marketing dashboards and reports. Design and analyse A/B tests for marketing changes. Map customer touchpoints to improve the experience. Develop predictive models for marketing trends. Stay updated on marketing analytics tools and trends. Document analysis methodologies and findings. REQUIREMENTS Willingness to learn Initiative-driven to get tasks done effectively and efficiently Creative problem-solving skills Eager and passionate to learn more about the industry and develop their understanding of different fields Bold and willing to take initiative to think outside of the box to ideate Good time management and organisational habits MINIMUM REQUIREMENTS Analytical skills Creativity Effective communication, organisational skills Design skills would be a big plus QUALIFICATIONS Previous internship experience in Data Analytics, Computer Science or other related fields is an advantage Basic competency in Power BI for data visualisation and reporting Basic competency in one or more additional scripting or statistical programming languages (e.g. SQL, Python, Pandas, R, etc.) for data manipulation A highly effective communicator with the ability to convey complicated analytical conclusions to technical and non-technical audiences WORK WEEK Working hours: 40 hours a week How to apply? Submit your application to: #J-18808-Ljbffr



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