Marketing Analytics Strategist

2 weeks ago


Singapore DUOTECH PTE. LTD. Full time
About DUOTECH PTE. LTD.

We are a leading global Business Intelligence firm, and we're looking for a talented Marketing Analytics Strategist to join our team.

Salary:

$120,000 - $180,000 per annum

About the Role:

This is an exciting opportunity to leverage data-driven insights to optimize marketing strategies, enhance customer engagement, and drive business growth. You will analyze large datasets, identify trends and patterns, and generate actionable insights to inform marketing decisions.

  • Analyze complex data sets to provide actionable recommendations for improvement.
  • Partner closely with the marketing team to design statistically sound A/B and multivariate tests.
  • Implement AI/ML models to improve marketing performance and efficiency.
  • Drawing insights from dashboards and metrics to inform business decisions.
  • Translate data findings into strategic recommendations for marketing initiatives.
Requirements:

To be successful in this role, you will need:

  • Bachelor's degree in Marketing, Business, Data Science, or a related field;
  • At least 3 years experience in marketing analyst or data scientist role, ideally within digital marketing, fintech, or crypto industries;
  • Strong proficiency in SQL, Python, and BI tools, such as PowerBI, Tableau;
  • Familiarity with tools such as Google Analytics, SimilarWeb, AppsFlyer, App Annie, Data.ai and social listening tools;
  • Excellent communication, bilingual in English and Mandarin to work effectively with cross-functional teams;
  • Strong problem-solving skills and attention to detail.
What We Offer:

We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.



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