Marketing Analytics Strategist
2 weeks ago
We are a leading global Business Intelligence firm, and we're looking for a talented Marketing Analytics Strategist to join our team.
Salary:$120,000 - $180,000 per annum
About the Role:This is an exciting opportunity to leverage data-driven insights to optimize marketing strategies, enhance customer engagement, and drive business growth. You will analyze large datasets, identify trends and patterns, and generate actionable insights to inform marketing decisions.
- Analyze complex data sets to provide actionable recommendations for improvement.
- Partner closely with the marketing team to design statistically sound A/B and multivariate tests.
- Implement AI/ML models to improve marketing performance and efficiency.
- Drawing insights from dashboards and metrics to inform business decisions.
- Translate data findings into strategic recommendations for marketing initiatives.
To be successful in this role, you will need:
- Bachelor's degree in Marketing, Business, Data Science, or a related field;
- At least 3 years experience in marketing analyst or data scientist role, ideally within digital marketing, fintech, or crypto industries;
- Strong proficiency in SQL, Python, and BI tools, such as PowerBI, Tableau;
- Familiarity with tools such as Google Analytics, SimilarWeb, AppsFlyer, App Annie, Data.ai and social listening tools;
- Excellent communication, bilingual in English and Mandarin to work effectively with cross-functional teams;
- Strong problem-solving skills and attention to detail.
We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.
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