Senior manager, marketing analytics

1 month ago

Singapore Airwallex Full time

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us. As part of the Global Revenue Analytics function, you’ll be responsible for providing the global Marketing team with actionable data and insight to drive better customer engagement, and better decision making. You will partner closely with the Airwallex Data Science team to lead the development of all Marketing reporting and dashboarding, and you will be responsible for deep-dive analysis of our customer and Marketing data. You’ll stay on top of market trends and performance metrics to support the development and optimisation of Marketing strategies. You’re naturally curious and have a track record of offering recommendations to help enhance our brand presence and drive business growth. You’ll join the Airwallex team during a critical period. Following rapid growth, we are building a team that enables both global consistency in process, tooling and methodology and local flexibility and speed in execution. This is a great opportunity to join that team and help shape the next phase of Airwallex’s growth. You Will: Understand business priorities, analyse large data sets for patterns and trends, visualise results in dashboards and presentations, including analysis in marketing MBRs/QBRs. Analyse data from various sources (e.g. CRM, Google Analytics, social media) to assess performance and ROI. Develop and maintain dashboards and reports to communicate key findings and insights to stakeholders. Support marketing stakeholders on campaign measurement, including channel- and engagement-specific reporting, and deliver actionable insights. Collaborate with Marketing, Sales, and Product teams to identify opportunities for improvement in Marketing strategies and campaigns. Be a business partner for Data Science and Rev Ops teams, serving as the subject matter expert for all Marketing KPIs, and helping consult on all data-related projects. Assist in the development of Marketing forecasts and budgets based on data analysis. Support A/B testing and other experimental designs to evaluate marketing effectiveness. What you bring: Bachelor’s degree in Economics, Finance, Statistics, or a related quantitative field. 10+ years of experience in Marketing Analytics, data analysis, or a similar role. Experience in digital marketing channels, including email, paid ads, and SEO. Proficiency in data analysis tools (e.g. Excel, SQL, Google Analytics, Tableau, etc). Expertise with querying languages, data schemas, and BI tools (SQL, Looker, etc). Knowledge of visualisation tools such (e.g. Tableau, Power BI, etc). It’s great if you have: Knowledge of A/B testing and experimentation frameworks. Experience with Google Analytics, Marketo, and Salesforce. Knowledge of a variety of machine learning techniques (clustering, decision tree learning, neural networks, etc.) and their real-world advantages/drawbacks. Equal opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary. #J-18808-Ljbffr

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