Brand manager, d2c

2 days ago

Singapore AnyMind Pte. Ltd. Full time

We are seeking a dynamic and experienced Brand Manager
to join our D2 C Enterprise team
. The ideal candidate will act as a business consultant
for direct brand clients, developing e-commerce, performance marketing, and promotional strategies. They will also serve as an account manager
, maintaining strong client relationships to ensure retention and identifying opportunities for upselling or cross-selling Any Mind solutions. Additionally, the Brand Manager will lead and provide guidance
to the team while driving creative and promotional initiatives
to enhance brand visibility and engagement.
What You'll Do
Strategic Consulting and Growth
Develop and implement tailored e-commerce strategies
for direct brand clients, ensuring alignment with their business objectives.
Formulate performance marketing strategies
to drive online traffic, improve conversion rates, and achieve sales targets.
Analyze sales performance, market trends, and consumer behavior to optimize digital sales strategies.
Creative & Promotional Planning
Work closely with designers, content teams, and media planners
to develop creative marketing assets that align with brand positioning.
Plan and execute seasonal campaigns, product launches, and promotional activities
to enhance brand visibility and customer engagement.
Collaborate with internal teams to create compelling marketing content, including social media, paid ads, email campaigns, and website promotions
.
Ensure that all creative and promotional strategies align with market trends and customer insights to maximize impact.
Account Management & Business Expansion
Build and maintain strong client relationships
, serving as the primary point of contact
for their needs and concerns.
Ensure high levels of client satisfaction
to promote retention and brand loyalty.
Identify and pursue opportunities to upsell or cross-sell
Any Mind's suite of solutions, maximizing revenue potential.
Communicate effectively with clients regarding campaign performance, strategic recommendations, and future opportunities
.
Lead, mentor, and provide guidance to the brand and marketing teams
, fostering a collaborative and high-performance culture.
Oversee the execution of client projects, ensuring timely delivery, adherence to quality standards, and alignment with business goals.
Work cross-functionally with internal and external stakeholders.
Market Analysis & Performance Marketing
Conduct market research to stay abreast of industry trends, competitor activities, and consumer behaviors
.
Utilize insights to inform creative direction and promotional planning
to differentiate brands in the market.
Track and analyze key performance indicators (KPIs)
to assess the effectiveness of strategies and campaigns.
Prepare and present detailed reports to clients and internal stakeholders, highlighting successes, learnings, and optimization strategies
.
Who You Are
Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field
.
Proven experience in brand management, digital marketing, and promotional planning
, preferably within the e-commerce or D2 C sector.
Strong ability to develop and execute performance marketing strategies
across paid and organic channels.
Creative mindset
with a keen eye for branding, design, and storytelling in marketing campaigns.
Demonstrated ability to manage client relationships and drive retention
.
Excellent leadership abilities with experience in guiding and developing teams
.
Strong analytical skills to interpret data and translate insights into actionable marketing strategies
.
Exceptional communication and interpersonal skills.
Proficiency in digital marketing tools, performance tracking software, and e-commerce platforms
.
Experience working with D2 C brands and e-commerce businesses
is highly advantageous.
Familiarity with Any Mind’s suite of solutions or similar enablement platforms
is preferred.
Relevant certifications in digital marketing, e-commerce, or growth hacking
are a plus.
Why You'll Love It
Performance review (2 times a year)
Performance bonus
Annual leaves
Private medical insurance
All-hands meeting at overseas
TGIF, monthly birthday and other fun events
MVP Awards (prizes up to 8,000 USD)
Work in a professional and dynamic environment
Exciting opportunity to explore digital trends
#J-18808-Ljbffr

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