Performance Marketing Lead
2 days ago
About Us:
We are AnyMind Pte. Ltd., a leading company in the D2C Enterprise sector. We are seeking a highly skilled and experienced Brand Manager to join our team.
Job Description:
The Brand Manager will be responsible for developing and executing e-commerce and performance marketing strategies for our direct brand clients.
Key Responsibilities:
- Develop and implement e-commerce strategies that align with our clients' business objectives.
- Create and execute performance marketing plans to drive online traffic, improve conversion rates, and achieve sales targets.
- Analyze sales performance, market trends, and consumer behavior to optimize digital sales strategies.
- Collaborate with internal teams to develop creative marketing assets that align with brand positioning.
- Plan and execute seasonal campaigns, product launches, and promotional activities to enhance brand visibility and customer engagement.
Requirements:
- Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field.
- Proven experience in brand management, digital marketing, and promotional planning, preferably within the e-commerce or D2C sector.
- Strong ability to develop and execute performance marketing strategies across paid and organic channels.
- Creative mindset with a keen eye for branding, design, and storytelling in marketing campaigns.
- Demonstrated ability to manage client relationships and drive retention.
- Excellent leadership abilities with experience in guiding and developing teams.
- Strong analytical skills to interpret data and translate insights into actionable marketing strategies.
- Exceptional communication and interpersonal skills.
- Proficiency in digital marketing tools, performance tracking software, and e-commerce platforms.
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