E-commerce Manager

Overview About Gain City At Gain City, we deliver expertise and quality solutions in air-conditioning, home appliances and consumer electronics. Established in 1981, Gain City is a trusted household name in Singapore. We take pride in our strong customer focus, innovative spirit, and commitment to service excellence. With a dynamic workforce and a network of stores and service centres island wide, we offer a vibrant and growth-oriented environment where employees are empowered to thrive, take ownership and make a real impact. About the Role We are looking for a proactive and strategic E-commerce Manager to lead the vision, growth and execution of Gain City’s online business across marketplaces, brand.com and social commerce platforms. You will manage the full e-commerce P&L, work cross-functionally across departments, oversee the end-to-end consumer journey, and lead a team to deliver measurable results across sales, operations, and user experience. Responsibilities Develop and lead the overall e-commerce strategy to drive key business KPIs including sales revenue, traffic, conversion rates, ROAS, and customer satisfaction. Own the full e-commerce P&L, including forecasting, budget planning, and cost control, in close collaboration with the Marketing and Finance teams to ensure sustainable growth and strong ROI. Manage and grow performance across e-commerce platforms such as Lazada, Shopee, TikTok Shop, and Magento, including campaign negotiations, pricing strategies, and platform relationships. Oversee and improve the digital customer journey across both brand.com and the Gain City mobile application, focusing on UI/UX enhancements and conversion optimisation. Work cross-functionally with internal stakeholders — Marketing, Sales, IT, Finance, Retail, Logistics, and Customer Service — to align execution plans and streamline operations. Lead the e-commerce customer service team (both local and overseas) to ensure service excellence and process efficiency across all platforms. Manage third-party vendors and platform partners, including contracts, performance monitoring, and solution implementation. Monitor and report on e-commerce performance using dashboards and analytics, translating data into actionable insights and continuous improvement. Coach and develop the e-commerce team, establishing internal playbooks, SOPs, and best practices to drive executional consistency and capability building. Stay updated on e-commerce, digital, and retail trends to identify new opportunities, strengthen competitive positioning, and support business expansion. Qualifications Bachelor’s degree in Business, Marketing, E-commerce, or a related field is preferred. Minimum 6 years of relevant experience and 3 years in a managerial or leadership role. Strong working knowledge of e-commerce platforms, digital marketing, and marketplace operations (e.g. Lazada, Shopee, TikTok Shop). Experience with SEO, Google Analytics, and e-commerce tools such as GA4, Magento, Dotdigital, and Figma. Excellent communication, project management, and cross-functional stakeholder management skills. Experience in omnichannel strategies and online-to-offline (O2O) integration within direct-to-consumer businesses is a strong advantage. Highly adaptable, proactive, and collaborative, with a strong sense of ownership and accountability. What We Offer At Gain City, we are committed to the growth and development of our employees. You will be offered various learning and development opportunities and a collaborative, forward-thinking and growth-focused work environment to thrive in your career. You will also receive a comprehensive benefits package. Join Our Team If you are passionate about e-commerce and ready to take on a leadership role in a dynamic, fast-paced environment, we encourage you to apply. This is a unique opportunity to shape the digital future of a trusted household brand and make a tangible impact across multiple online platforms. Note: Only shortlisted candidates will be notified. #J-18808-Ljbffr