Lead Generation Specialist

12 hours ago

Singapore OPTINENT PTE. LTD. Full time
A regulated Forex and CFD brokerage with two decades of industry experience, offering a wide range of tradable instruments including shares, forex, commodities, indices, bonds, and ETFs.Renowned for delivering competitive trading conditions across diverse asset classes, provides clients with direct access to deep institutional liquidity. Through its proprietary trading platform and commitment to regulatory compliance, the firm has consistently empowered retail and professional traders with reliable execution, transparent pricing, and tailored support in global financial markets.
About the Role
We are looking for a highly motivated Lead Generation Specialist with a deep understanding of financial markets, particularly CFDs and online trading platforms, to help grow our client base.
As a Lead Generation Specialist, your role includes systematically identifying and profiling high-potential leads who are likely to become active CFD traders. This process involves research, data filtering, and tactical social engagement across multiple platforms: Platform-Specific Research & Prospecting (like WeChat, Weibo, Zhihu, LinkedIn, X, Telegram and Discord).
Key Responsibilities
  • Research and identify qualified prospects across social platforms
  • Initiate and nurture conversations with potential leads via DMs, comments, and thought-leadership engagement.
  • Qualify leads based on trading experience, interest level, and deposit capacity.
  • Maintain and update CRM with lead activity, notes, and pipeline stages.
  • Collaborate closely with the Sales Management team to hand off warm leads for onboarding.
  • Stay informed on CFD/FX trends and competitors to identify new angles and hooks for outreach.
Requirements
  • 1-3 years' experience in a sales, lead generation, or business development role (experience in the CFD/FX/Fintech space is a strong advantage).
  • Excellent communication skills (written and verbal) with fluency in English and in Mandarin and Cantonese (spoken and written); IS A MUST.
  • Deep familiarity with LinkedIn and X as social selling tools (experience with Sales Navigator, PhantomBuster, Taplio, or similar is a bonus).
  • Understanding of the financial trading ecosystem, including retail traders, platforms, leverage, and common instruments (indices, forex, commodities, crypto).
  • Familiarity with CRMs and outreach tool experience (e.g.,HubSpot, Salesforce, Excel tracking)
Nice to Have
  • Background in financial sales, trading education, or affiliate marketing.
  • Experience generating HNW or funded

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