eCommerce Operations Executive

4 days ago


Singapore PURPOSEFUL START PTE. LTD. Full time

eCommerce Operations Executive
About the Company
Based in Singapore, we are a contemporary distributor of modern, sustainable parenting goods for babies, children & parents.
With a deeply collaborative approach, we work with brand owners to bring their brands to Southeast Asia and land successfully. We curate brands we would ourselves use, brand-build for them and go-to-market with them. At our core, we want our brands to stick around for a long time (so we get to enjoy them too) and we do everything to ensure it's a win-win for both parties.
Location: East (7 mins from Eunos MRT)
About the Role
We are seeking a highly motivated eCommerce & Marketing Executive to manage our online sales platforms while supporting offline exhibitions, expos, and fairs.
This is a hybrid role that blends eCommerce operations, marketing, logistics coordination, and event support. You'll oversee end-to-end online store management, drive digital campaigns, and help bring our brands to life during physical trade events.
Key Responsibilities
Daily Operations & Order Fulfillment
Handle picking, packing, and dispatching customer orders for both local and international shipments.
Coordinate with logistics partners (international and local last-mile) and manage customer self-pickups.
Reconcile sales, returns, payments, and platform fees with the finance and operations teams.
Receive, QC, unpack, sort, and shelve incoming shipments.
Inventory & Warehouse Management
Monitor and maintain optimal stock levels across platforms and physical storage.
Conduct accurate and regular stock-takes to ensure smooth operations.
Work with part-timers/ad-hoc staff to maintain warehouse tidiness, cleanliness, and efficiency.
Platform Management
Independently manage eCommerce platforms: Shopify, Shopee, Lazada, TikTok Shop, and social commerce (WhatsApp sales, groupbuys, etc.).
Maintain and optimize product listings — titles, descriptions, images, SEO, and pricing — ensuring accuracy and brand alignment.
Plan and execute major online campaigns (e.g. 9.9, 11.11, Black Friday, Payday Sales) across platforms.
Utilize advertising tools such as Shopee Ads, Lazada Sponsored Solutions, Facebook Ads, and TikTok Ads to drive traffic and conversions
Oversee go-to-market strategies for brands, including pricing, positioning, launches, and promotions.
Preparation for live streams and liaising with KOLs/influencers for partnerships, affiliate sales, and brand activations.
Exhibitions, Expos & Fairs
Support the team during trade shows, exhibitions, pop-up fairs, and events.
Assist with booth setup, product display, and on-site customer engagement.
Actively promote products and give customers accurate, up-to-date product information.
Benefits
Hybrid work (flexible start timing from 9am-11am)
Staff discounts on all products
Retention bonus for every year of service
Reimbursements for mobile phone spend & health expenses
Requirements
2-5 years' experience in eCommerce or operations roles, or a hungry, motivated fresh graduate from any diploma/degree
Able to commit weekends for fairs at least 1x a quarter, with off-in-lieu as compensation
Not afraid of physical work with pick & pack or handling shipments
Genuine interest in baby, children & parent products
Send a simple CV to or text to apply
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