Manager, Retention Strategy

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foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job Description
Are you a strategic thinker who thrives at the intersection of data, marketing, and product? Foodpanda, together with our sister brands fodoora and Yemeksepeti are looking for a business-savvy and impact-driven Senior Manager, Retention Strategy to join our regional Marketing team. In this role, you will lead the design and rollout of customer retention strategies – driving experimentation, uncovering actionable insights, and scaling new customer engagement levers. This is a high-visibility individual contributor role where you’ll partner closely with senior stakeholders to influence both marketing and product strategies to keep our customers engaged across 17 markets in APAC and Europe.
Responsibilities
Lead the development and execution of customer retention and engagement strategies to maximize customer lifetime value, leveraging growth and marketing levers such as incentives, CRM and in-app experience.
Oversee marketing spending and apply consistent, pragmatic and data-driven approach to identify ROI optimization and spend reallocation opportunities.
Design, prioritize and analyze large-scale A/B tests and experiments to identify and scale the most effective incentive optimization and customer engagement levers. Collaborate with Product and Analytics to ensure roadmap prioritization and smooth implementation.
Develop and improve the performance assessment framework based on ROI measurement and other growth metrics. Develop new perspectives that help build data driven insights.
Lead structured deep-dive analyses to uncover key customer retention drivers, and translate the insights into actionable strategies that scale across markets and deliver meaningful customer experience.
Partner with and influence Product, Analytics, Marketing and local markets to ensure cross-functional collaboration and alignment in all strategic objectives and working initiatives.
Lead discussions and presentations, and be a thought leader, with senior stakeholders, providing strategic guidance and frameworks that elevate customer engagement.
Qualifications
8+ years of experience in growth, consulting, or marketing strategy, ideally in tech, e-commerce, or digital platforms. CRM and Product domain knowledge is preferred.
Proven experience in designing, implementing and analyzing A/B tests. Analytical mindset with an exceptional ability to interpret data to generate insights & recommendations.
Proficiency in Excel / Google Sheets required. Familiarity with SQL, Tableau, or other BI tools is strongly preferred.
Exceptional communication and presentation skills. Able to influence senior stakeholders across diverse teams.
Highly organized, independent and impact-focused. Track record of driving and structuring ideas from inception to action (including analysis, insights, recommendations).
Fluent in English, and comfortable engaging with a wide range of stakeholders in a fast-paced, matrixed and international environment.
Additional Information
8+ years of experience in growth, consulting, or marketing strategy, ideally in tech, e-commerce, or digital platforms. CRM and Product domain knowledge is preferred.
Proven experience in designing, implementing and analyzing A/B tests. Analytical mindset with an exceptional ability to interpret data to generate insights & recommendations.
Proficiency in Excel / Google Sheets required. Familiarity with SQL, Tableau, or other BI tools is strongly preferred.
Exceptional communication and presentation skills. Able to influence senior stakeholders across diverse teams.
Highly organized, independent and impact-focused. Track record of driving and structuring ideas from inception to action (including analysis, insights, recommendations).
Fluent in English, and comfortable engaging with a wide range of stakeholders in a fast-paced, matrixed and international environment.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Product Management
Industries
Software Development and IT Services and IT Consulting
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