Manager, group data monetization

4 days ago


Singapore FWD Group Management Holdings Limited Full time

Manager, Group Data Monetization Location: Singapore - Suntec Tower 4 Time Type: Full Time Posted on: 10 Days Ago About FWD Group FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. PURPOSE Being a vital member of the GO Data monetization team to support and contribute to the overall Smart Insurance and Data Monetization Strategy. Champion and drive customer acquisition, retention, cross-sell and upsell campaigns across markets. Drive customer engagement initiatives to achieve the collective Data Monetization target set for all markets. KEY ACCOUNTABILITIES Champion and drive data-driven marketing initiatives and efforts across markets. Key initiatives include Leads Acquisition, Retention and Up-sell & Cross-sell campaigns and initiatives. Plan, create and implement customer-centric and data-driven GO Signature engagement programme and roll out across markets. Coach, initiate, define and support CVM activities using data and AI; drive effective demand generation programme at scale. Handle data and analytics comfortably and relate them to qualitative aspects of work. Generate insights into customer segments for data monetization campaign planning. Review campaigns tracking results and propose next steps. Benchmark market standards, share best practices and provide feedback and suggestions to countries to improve local campaigns and support implementation. Liaise with key and senior stakeholders to maintain an evolution of information needs. Ensure adherence to all data governance standards as determined by regulators. QUALIFICATIONS / EXPERIENCE Bachelor/Master degree in a relevant field (digital marketing, CRM, loyalty or data analyses). Min 5+ years’ experience in a similar field. Analytical, strong database management and resourceful. Good communication and interpersonal skills. Proactive and able to work in a fast-paced environment. Understanding of Customer Experience Management. Positive attitude. Able to travel. KNOWLEDGE & TECHNICAL SKILLS Familiar with customer-centric marketing, customer insights, marketing campaign best practices and other enterprise marketing strategies. Know the business to appreciate and understand the value of the data to monetize it. Familiar with Salesforce Marketing Cloud or other marketing automation platforms preferred but not a must. Ability to create great presentations with strong narratives. #J-18808-Ljbffr



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