Strategic Monetization Director
1 month ago
Our Strategy and Data Science team is driving development for TikTok's largest and fastest-growing areas. We provide business-critical insights using analytics and financial modeling, ensure cross-functional alignment of goals and execution, and help teams drive strategic initiatives forward.
Main Responsibilities- Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising.
- Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines.
- Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making.
- Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth.
- Partner with cross-functional teams to execute monetization strategies and achieve revenue targets.
- Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising.
- Build effective and transparent communication channels to align and partner with internal as well as external stakeholders and delivery team.
- Lead and develop the global strategy and PMO team.
- Bachelor's degree in economics, statistics, engineering, or a related field.
- 5 years of experience in management consulting, investment banking, or tech corporate strategy.
- Strong analytical skills with experience in market analysis and financial modeling.
- Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders.
- Possession for digital advertising and social media monetization.
- Great leadership and management experience.
- Comfortable working in a fast-paced and dynamic environment with tight deadlines.
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