Strategic Monetization Director

1 month ago


Singapore TikTok Full time
TikTok Monetization Strategy & PMO Team

Our Strategy and Data Science team is driving development for TikTok's largest and fastest-growing areas. We provide business-critical insights using analytics and financial modeling, ensure cross-functional alignment of goals and execution, and help teams drive strategic initiatives forward.

Main Responsibilities
  1. Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising.
  2. Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines.
  3. Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making.
  4. Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth.
  5. Partner with cross-functional teams to execute monetization strategies and achieve revenue targets.
  6. Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising.
  7. Build effective and transparent communication channels to align and partner with internal as well as external stakeholders and delivery team.
  8. Lead and develop the global strategy and PMO team.
Qualifications
  1. Bachelor's degree in economics, statistics, engineering, or a related field.
  2. 5 years of experience in management consulting, investment banking, or tech corporate strategy.
  3. Strong analytical skills with experience in market analysis and financial modeling.
  4. Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders.
  5. Possession for digital advertising and social media monetization.
  6. Great leadership and management experience.
  7. Comfortable working in a fast-paced and dynamic environment with tight deadlines.


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