Assistant Marketing Manager

7 days ago

Singapore Singapore Book Council (SBC) Full time

The Assistant Marketing Manager will be working in a dynamic, innovative and nurturing environment. The successful candidate will be responsible for developing and executing various strategies and marketing campaigns, aligned with the objective of raising brand awareness for SBC and raising the profile of its programmes.
Reporting directly to the Marketing Manager, the Assistant Marketing Manager will assist in overseeing the marketing intern and be responsible for coordinating and organizing SBC’s marketing operations to achieve the organisation’s marketing, corporate communication, partnership and sponsorship goals.
In particular, the Assistant Marketing Manager will work closely on a number of SBC’s events such as workshops (e.g. SBC Academy), community outreach events (e.g. SBC Campus and Little Campus), and signature events (e.g. Asian Festival of Children’s Content, Singapore Literature Prize, Singapore Translation Symposium).
The Assistant Marketing Manager will also utilize insights from digital and social media marketing to provide SBC’s senior management with information to make informed decisions to strengthen SBC’s online presence.
We welcome candidates from diverse professional backgrounds who are looking to make a mid-career switch and eager to apply their knowledge and experience in a new context.
Responsibilities :
Social Media and Digital Content Management
Oversee the SBC social media calendar and manage all social media channels and accounts under SBC’s marketing purview
Develop and execute innovative content marketing strategies with the marketing intern for social media, including but not limited to Instagram, Facebook, YouTube, TikTok and LinkedIn
Manage the SBC website and AFCC website with the marketing intern to ensure that all content is updated, accurate and accessible
Utilize digital and social media analytics to analyze and strengthen marketing efforts
Utilize online email marketing platforms to ensure the delivery of SBC’s e-newsletters
Project Management
Day-to-day project coordination for various SBC marketing campaigns: Liaise with internal stakeholders, including Executive Director and programmes department, to ensure smooth execution of marketing campaigns
Track progress of SBC’s creative production of marketing collaterals
Liaise with external vendors including, but not limited to: graphic designers, photographers, web developers, videographers, and printers for the delivery of SBC’s marketing materials
Marketing Strategy and Execution
Design, copywrite, edit and proofread SBC’s marketing collaterals with the marketing intern
Develop marketing and outreach strategies with the Marketing Manager to publicize SBC’s programmes, strengthen SBC’s branding, and grow the SBC community, including identifying potential collaborators and partnerships
Provide operational, logistical and marketing support for SBC events
Donations/Sponsorships
Assist the Marketing Manager and Executive Director in SBC’s fundraising efforts, including drafting sponsorship proposals; prospecting potential donors and sponsors; coordinating donation campaigns and managing donor relations
Job Requirements:
Diploma or Bachelor's degree in Marketing, Art/Design, Creative Multimedia, Mass Communications, Advertising/Media or equivalent
Minimum 5 years experience, preferably in digital marketing, content creation or social media management in the arts
Strong communication skills in both written and spoken English
Proficiency in Canva; knowledge of InDesign, Photoshop & Adobe Illustrator is advantageous
Basic foundation/knowledge of photo editing and video editing
Proficiency in Chinese, Malay and/or Tamil is advantageous
We are looking for a team player who:
Has strong interpersonal skills
Is able to work on weekends and weekday evenings to support SBC events when necessary
Has an eye for graphic design and a way with words
Is thorough and detail-oriented
Exercises sound judgement and is able to work on multiple projects simultaneously
Is independent and proactive
Has a keen interest in the literary arts
Interested parties may send their CV and Cover Letter to

.
Please include your internship availability (dates and duration) in your cover letter.
We regret that only shortlisted candidates will be notified.
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