Partnership Assistant Manager

6 days ago

Singapore SHOPEE SINGAPORE PRIVATE LIMITED Full time

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

About the Team:

The Online Marketing Partnerships team works closely with partners on the open internet e.g. direct publishers, equipment manufacturers and more (non-walled gardens) to drive customer acquisition and retention strategies aligned with Shopee's business objectives. The team addresses challenging topics on a regular basis such as attribution fraud, emerging partners and technologies.

Job Description:

  • Collaborate with a wide range of Chinese media partners including demand-side platforms (DSPs) (programmatic), ad networks, original equipment manufacturers (OEMs), direct publishers, etc.
  • Proactively manage partner relationships, and act as a daily point of contact to onboard, manage and resolve partner queries and issues - this includes campaign performance & optimisation, technical integrations and billings
  • Manage and ensure the consistent delivery of high-quality reporting and data tracking for internal/external sharing
  • Collaborate with internal teams including Strategy & Planning, Adtech, Creative and Finance teams to ensure deliverables of campaigns and efficiency of processes
  • Manage a high performing team to successfully partner with brands, achieving overall marketing objectives
  • Proactively drive market analysis and value-added insights to inform and direct new partnership opportunities to achieve constant growth
  • Partner stakeholders to provide advice and guidance with strategic decisions, based on observations of recent market/industry trends

Requirements:

  • Bachelor's degree in business administration, business analytics, or other quantitative majors is preferred
  • At least 5-8 years of experience in digital or online marketing, ideally with exposure to client-facing scope within the e-Commerce/internet industry preferred
  • Bilingual in English and Mandarin to facilitate communication with Chinese partners and cross collaborations with stakeholder from across the region
  • Experience working with China media partners but not limited to DSPs, ad networks, OEMs, and direct publisher
  • Experience in product integration is preferred
  • Team management experience is a good to have
  • Interest in stakeholder management, numbers-driven and analytical work
  • In-depth knowledge in tracking and fraud
  • On top of the new technology and industry best practices

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