Senior manager, brand, marketing and communications

4 weeks ago


Singapore This Is An IT Support Group Full time

(What the role is)About EDB The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international and local businesses to transform and grow in disruptive areas. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore. Learn more at The Role You will be part of EDB’s Brand, Marketing and Communications (BMC) division, focused on enhancing EDB’s corporate reputation, shaping perceptions of industries that EDB nurtures with the domestic audience and developing/distributing content to help potential investors make informed decisions at every stage of their customer journey. You will craft pitches to media, handle media queries and create assets for owned channels (website, social media, e-mail newsletters) ranging from text articles to infographics on the impact of EDB’s work on the Singapore economy. In this role, you will need to work closely with a range of internal and external stakeholders, including providing senior management with issues management counsel.(What you will be working on)Key Responsibilities Include Preparing media materials such as press releases and media briefs for EDB’s events and announcements Managing media relations with international and domestic media Collaborating across teams to develop and execute integrated marketing and communications plans, including using social media to amplify key messages and developing content for owned channels Providing support to senior EDB spokespersons for their media and speaking opportunities as well as identifying platforms where EDB can gain mindshare Providing communications counsel to internal stakeholders for their media engagements Undertaking regular reviews to assess and measure the effectiveness of messaging and communications efforts and propose enhancements, where applicable (What we are looking for) At least 6 years of corporate communications, public affairs or journalism experience in either the public or private sector A proven track record in public relations and media management, and the ability to foster strong partnerships with internal and external stakeholders An interest in geopolitical, business and social trends. Good analytical skills, with the ability to identify and distil pertinent issues, draw conclusions, and develop solutions that address the organisation’s communications needs. Experience using social media to amplify content and promote audience engagement Excellent written, communication and presentation skills The ability to work independently and at the same time, work effectively across teams to deliver impactful public communications Singaporean/PR We will review the applications on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of their application date. #J-18808-Ljbffr



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