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Senior Performance Executive, Programmatic

1 week ago

Singapore This is an IT support group Full time

Overview of the Job
GroupM is the world’s largest media investment company and a part of WPP. We are responsible for one in every three ads you see globally. We are currently looking for an Associate Performance Manager, Programmatic to join us. You will work closely with all other teams within the GroupM family to drive programmatic planning, execution, analysis, and insights. We are looking for someone with a positive attitude, enthusiastic and flexible in embracing changes and new challenges.
Reporting of the Role
This role reports to the Director.
Responsibilities of the Role:
Handling platforms like Display & Video 360, Campaign Manager, The Trade Desk, Xandr, Google Analytics, etc.
Understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, audience targeting.
Expertise in managing performance-driven clients to drive ecommerce sales.
Manage your workflow and responses to ensure agreed deadlines are met, maintaining our service level agreements and executing tasks with 100% accuracy.
Review the campaign brief and generate programmatic media plans to deliver client objectives.
Undertake the campaign setup process for all campaigns within your portfolio, troubleshoot any tracking and discrepancy queries, and ensure campaigns are activated with accuracy and following best practices.
Monitor the success of campaigns through Google Analytics, DSP UIs, Automation Dashboards.
Accountable for the ongoing management of campaign budgets and daily spend levels, and constant monitoring of tracking to performance goals.
Analyze ongoing results to identify campaign trends and key insights, and provide recommendations to ensure we meet and exceed client goals.
Demonstrate strong knowledge of the programmatic/performance campaign ecosystem.
Demonstrate strong fundamentals of Brand Safety, Viewability, and Ad fraud.
Execute various types of programmatic deal types.
Work closely with the line manager to manage markets, supporting across day-to-day campaign management responsibilities.
Build a great working relationship with your team, market teams, and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, setup, optimization, and reporting processes.
Measures of Success –
In Three Months:
A strong understanding of the client’s brands and products.
A keen understanding of the various platforms and systems which power digital media.
Gained certification on major programmatic platforms.
Develop relationships and earn trust with your own team and client teams/local market operation teams.
In Six Months:
Become a trusted advisor and partner to your client/market team.
Provide optimization suggestions and work with the programmatic director to improve campaign performance.
Oversee effective and accurate optimizations and delivery of campaigns.
In Twelve Months:
Developed your knowledge of other online products and strategies.
Develop and identify gaps/processes/tools to improve campaign performance and efficiency.
Become a trusted advisor to your client teams.
Minimum Qualifications:
2 years professional experience with digital media preferably within a media agency/publisher trading desk.
Hands-on experience and knowledge in programmatic optimization.
Experience in campaign implementation, optimization, and reporting.
Understanding of Ad server, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, brand safety, viewability, and ad fraud.
Competent in all Microsoft Office software.
Be organized and have a high attention to detail.
Demonstrate problem-solving skills, financial and numerical astuteness.
More About GroupM
GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development.
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry undergoing rapid evolution as digital technology reshapes marketing. GroupM is an equal opportunity employer. We celebrate the uniqueness of everyone which enriches our work.
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