Food & beverage marketing manager

4 days ago


Singapore Capella Full time

Position OverviewThe Food & Beverage Marketing Manager assist the Executive Assistant Manager of Food and Beverage and Director of Marketing Communications in the implementation of marketing and social media strategies to drive financial objectives and underscore desired positioning of the dining and bar establishments at Capella Singapore.The RoleBuild an engaging brand persona for Food & Beverage offerings at Capella Singapore to bring compelling programming to the forefront of why guests should visit the resortResponsible for developing, deploying and leading resort wide F&B activations and creating actionable insights based on the drivers of markers and consumersFoster relationships and work alongside stakeholders to devise and implement F&B partnerships, events, and promotions in line with brand standards to drive business goalsSupport the optimisation of F&B performance and profitability by understanding and analysing the market and factors that drive consumer trendsIdentify opportunities for growth and narratives to promote F&B offeringsSupport the Marketing Communications department in the creation of internal and external promotional assets for F&B centric campaigns such as vetting of menus, assisting with the planning and execution of photoshoots and social media content creation, etcCollaborate with other departments such as Culinary, Operations, and Finance divisions for campaign delivery and project implementation.Generate F&B marketing and campaign reports, consumer and market insights presentationsResponsible for consumer outreach to increase reach and engagement for F&B marketing effortsTalent ProfileBachelor in Business / Marketing3 to 5 years in Food & Beverage MarketingPrior experience in the hospitality, travel or luxury lifestyle or Food & Beverage industryDemonstrate strategic acumen and a passion for F&B and our brand visionProven track record operating full funnel marketing strategiesStrong analytical skills with the ability to translate data into actionable insights that support with strategic decision-making to drive business impactCurious and creative, with a commitment to delivering memorable dining experiences#J-18808-Ljbffr



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