Product Marketing Manager

2 days ago


Singapore Adecco Personnel Pte Ltd. Full time

Overview To drive product marketing strategies across B2B and B2C channels in Asia, ensuring competitive positioning and strong go-to-market execution. This role requires close collaboration with regional sales offices, HQ, and partners, while independently managing product insights, campaigns, and regional market needs. A technology and equipment solutions MNC serving both consumer and business markets. They produce printers, label makers, scanners, and others across various industries. Responsibilities Develop and localize marketing initiatives, go-to-market plans, and customer-facing content for both B2B and B2C channels across Asia. Conduct product testing, identify strengths and gaps, and translate insights into marketing content and campaigns while supporting inventory and demand planning. Coordinate loyalty and CRM-based campaigns, test marketing initiatives, and gather regional insights to improve customer engagement and retention strategies. Act as the central point of contact between HQ and APAC sales offices, building strong relationships, understanding local market needs, and reporting back insights for strategic decisions. Requirements 10+ years in product/segment marketing, ideally in copier, printer, or office solutions. Strong understanding and hands-on experience in B2B marketing. Multi-country experience in Southeast/East Asia with strong relationship-building skills. Able to work as a sole contributor with initiative and problem-solving mindset. Next Steps Prepare your updated resume (please include your current salary package with a full breakdown such as base, incentives, annual wage supplement, etc.) and the expected package. Apply through this application or send your resume to in MS Word Copy. We'd love to hear from youNg Kai Wen Direct Line: EA License No: 91C2918Personnel Registration Number R #J-18808-Ljbffr


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