Marketing Communications Executive

2 weeks ago

Singapore Capella Singapore Full time

Overview The Marketing Communications Executive creates and executes property-level communications with our customers. Reporting to the Director of Marketing Communications, the individual promotes on-brand messaging to customers through traditional, digital, and social media channels to enhance the hotel's image. Responsibilities MANAGE BRAND EQUITY Analyze market research findings, including guest reviews on Google and Tripadvisor, to evaluate brand awareness and association, implementing appropriate response strategies. Perform analysis of reputation risk to determine business impact to organization. Oversee branding, positioning, local strategy, campaign development, and agency management. DEVELOPING MARKETING STRATEGIES Executes annual marketing plan with approved budget, in consultation with Director of Marketing Communications. Collaborate with Operations, Food & Beverage and Sales teams to execute promotions and campaigns aimed at targeting in‐house and city guests with promotions that drive incremental revenue to the Hotel, including F&B outlets. MANAGE MARKETING COMMUNICATIONS AND PUBLIC RELATIONS Acts as the liaison between the marketing department and advertising / Public Relations agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage and spa promotions. Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel Q&A sheet. Plan and execute sponsored events, community relations, and media-facing promotional activities. Compile and verify monthly media monitoring reports across online, print, and social channels for internal distribution. OVERALL PROJECT MANAGEMENT & COORDINATION OF MARKETING ACTIVITIES Coordinate and manage photography for advertising, collateral and public relations purposes between the Hotel, external vendors and the corporate teams. Act as the primary liaison of contact for approved local photographers for food, amenity, and property imagery, ensuring all photography adheres to brand guidelines. Review menus and develop design briefs and copywriting for all other marketing collaterals that support campaigns and communications. Oversee the creation and maintenance of digital channels, including updates to the website and booking engine. Develop and manage a communications and F&B promotions calendar, including scheduling press releases, media advisories, and coverage of hotel events. Verify and compile monthly media monitoring reports across online, print, and social channels for internal distribution. Talent Profile Bachelor's degree in Marketing, Journalism, Business or Communications. Minimum of 1 year experience in Communications, Public Relations or Marketing in luxury sector. Prior experience in agency and influencer management. Experience in developing, creating and managing promotional marketing campaigns. #J-18808-Ljbffr

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