Senior Marketing

21 hours ago

Singapore BARCODE MARKETING PTE. LTD. Full time

We are looking for a creative, driven and passionate individual to join our growing team. Look forward to an exciting and challenging opportunities that will stretch your creative and hone your skills as a marketer.

**Responsibilities**:

- Based on overall marketing plan, implement marketing activities across all offline channels for both local and regional presence; including conceptualization, content development, liaison with partners / vendors, and execution
- Building the PAZZION Masterbrand and franchise stores in Asia Pacific markets; making sure brand alignment and assisting to achieve campaign goals
- Handle all media queries, PR matters and influencer marketing
- Increase brand equity and awareness through constantly creating new and exciting marketing ideas which includes partnerships with brands and retail malls.
- Manage and lease with mall partners to enhance customer experience through mall-wide promotions and events to drive patron’s traffic and increase outlet sale goals
- Manage and develop an exciting calendar of local in-store promotions, events, communications and collaterals; including liaising with partners, stakeholders, vendors
- Develop and establish relationships with other brand partners across industries to develop cross-marketing and co-branding alliance partnerships and campaigns
- Manage the liaison of franchisees and oversees partners in the execution of offline marketing campaigns and collaterals
- Assist the team with organizing exhibitions and trade fairs (when necessary)
- Prepare, monitor, and present accurate and timely campaign progress and post-mortem report and analysis to measure campaign effectiveness, derive key learning for business growth and decision-making
- Upkeep marketing data, categories’ assets, and materials

**Requirements**:

- Degree in Marketing, Communications or equivalent
- Minimum 3 years’ experience, preferably in fashion/retail industry
- Creative, with eye for detail
- Good written and oral communication
- Good team player

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