Growth Marketing Lead

5 days ago

Singapore Crypto Pro Network Full time

About UR UR is a borderless smart money app that makes it easy to spend and off‐ramp, all in one place. Built for both crypto natives and the crypto curious, UR simplifies the way people and businesses move between digital assets and fiat currencies. Self‐custodial, fast, and intuitive, UR turns complex crypto workflows into a seamless everyday experience. We are looking for a growth marketer who can build and scale our user acquisition engine across multiple channels. This role focuses on bringing in high‐quality traffic, driving conversions across the full funnel, and operating within the unique constraints of a crypto neobank. Key Responsibilities Identify and manage top‐of‐funnel channels i.e Twitter (X), Xiaohongshu, Telegram, Discord Build visibility on fintech/neobank comparison sites and other discovery platforms Segment and target different user groups (airdrop hunters vs. genuine users)Source and scale high‐intent communities across APAC, SEA, and Europe (excluding US)Lead paid performance marketing across X, Google, Meta, TikTok Build a multi‐channel acquisition strategy that drives traffic completing the user journey Manage influencer/KOL acquisition funnels together with the KOL team Support affiliate and community partnership channels Work with Product/Ops on in‐app growth loops such as referrals and incentives Set clear KPIs, run experiments, and optimize for cost‐efficient acquisition Navigate KYC, fiat rails, and conversion friction points Ensure channel strategies comply with ad rules and regulatory requirements Adapt marketing approaches based on compliance constraints Requirements Min 6 years of experience in growth/acquisition of fintech, neobank, crypto, or similar digital products Strong understanding of acquisition metrics such as CAC, LTV, cohorts, conversion A plus point with understanding of crypto user motivations i.e yield, speed, UX and their decision‐making Experience running campaigns across APAC/SEA/Europe Hands‐on execution experience across paid channels and community‐driven channels Ability to build acquisition processes from scratch Comfortable with fast‐paced, early‐stage environments #J-18808-Ljbffr

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