Xiaohongshu (XHS) Marketer - SAY CONCEPTS PTE. LTD.

1 week ago


Singapore SAY CONCEPTS PTE. LTD. Full time

Roles & Responsibilities About the Role We’re a creative digital marketing agency rooted in the hospitality and lifestyle sectors — partnering with restaurants, hotels, and lifestyle brands to craft stories that connect. We’re looking for a talented XHS Marketer to join our team and help brands engage Chinese-speaking audiences through Xiaohongshu. You’ll play a key role in planning, creating, and optimising content that drives engagement, builds community, and grows brand presence on one of the region’s fastest-growing social platforms. What You’ll Do Develop and execute effective Xiaohongshu strategies for hospitality, lifestyle, and other brands. Plan, create, and post engaging content tailored to XHS audiences and platform trends. Identify and manage influencer/KOL collaborations, from outreach to execution and reporting. Monitor



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