Senior Marketing Executive
2 weeks ago
Roles & Responsibilities Marketing Executive – Beauty & Aesthetics Clinic Location: Singapore Employment Type: Full-Time Reports To: Marketing Manager / Group Head of Marketing About Us Our Client is a leading beauty and wellness brand collective with a strong presence across Singapore and Asia. They are seeking a Marketing Executive who is creative, detail-oriented, and passionate about beauty, digital storytelling, and influencer marketing. The ideal candidate thrives in fast-paced, visually driven environments and understands what resonates with today’s beauty consumers. Key Responsibilities 1. KOL & KOC Campaign Management Lead end-to-end KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) campaigns — from concept ideation, influencer selection, shoot production, to post-production coordination. Negotiate deliverables, manage timelines, and monitor performance metrics (engagement, reach, ROI). Cultivate long-term relationships with influencers, content creators, and beauty community partners. 2. Out-of-Home (OOH) & Mall Promotions Plan and execute OOH marketing strategies — billboards, transit ads, and in-mall digital screens. Manage mall tie-up promotions , including tenancy marketing, event pop-ups, and beauty roadshows. Oversee creative direction, media placement, and campaign performance tracking. 3. Xiaohongshu (Little Red Book) Marketing Develop and implement Xiaohongshu marketing strategies for the Group's brands. Craft content calendars, liaise with KOLs/KOCs, and track campaign outcomes. Research trending topics and ensure alignment with brand positioning and Chinese-speaking consumer segments. 4. TikTok Marketing & Shop Management Manage TikTok and TikTok Shop accounts: content ideation, filming coordination, posting, and analytics. Partner with internal creative and customer service teams to optimise TikTok Shop conversion and response rates. Experiment with short-form content formats and viral trends to boost engagement and lead generation. 5. Cross-Functional Collaboration Work closely with the Operations, Creative, and Customer Service teams to ensure campaigns support both business and customer goals. Align marketing activations with clinic offers, treatment launches, and customer feedback insights. 6. Reporting & Analysis Track, analyse, and report campaign performance across social media, KOL/KOC, and OOH initiatives. Provide data-driven recommendations for optimisation and budget allocation. Requirements Diploma or Bachelor’s Degree in Marketing, Mass Communications, or related field. 1–3 years of experience in marketing (experience in beauty, aesthetics, or lifestyle industry preferred). Strong understanding of social media platforms — especially TikTok, Xiaohongshu, and Instagram . Excellent project management and coordination skills. Familiar with content creation workflows, influencer relations , and digital performance analytics. Bilingual proficiency (English + Mandarin) preferred due to coordination with Mandarin-speaking KOLs and partners. What We Offer Competitive salary with staff discounts on treatments and skincare. Opportunity to work with top beauty brands and celebrity KOLs. Dynamic, creative, and collaborative team environment. Clear career progression within the Group’s growing marketing division. Tell employers what skills you have Lead GenerationCelebrityAestheticsLifestyleCreative DirectionAdvertisingSocial MediaTreatmentMarketing CommunicationsMarketingProject ManagementDigital MarketingStorytellingCustomer ServiceFacebookBrand Awareness
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