Senior Executive, Integrated Marketing

2 days ago

Singapore We. Communications Full time

Direct message the job poster from We. Communications
Overview
This role will be an opportunity for you to be part of the driver\'s seat of building an agency of the future and influencing the culture. You will gain exposure to growing APAC capabilities and work within a centre of excellence. Have an idea you believe in? Let\'s make it happen. WE is entrepreneurial and agile like this.
Responsibilities
Client Relationship & Business Management
Lead day-to-day client relationships, project development, and execution for B2B and G2B clients in industries including but not limited to technology and public sector.
Ability to provide strategic counsel, digital, campaign and content guidance to clients, offering recommendations grounded in insight and creativity.
Lead cross-functional teams to deliver integrated campaigns with strong project management, ensuring alignment with client objectives, timelines, and KPIs.
Champion an integrated and channel-agnostic mindset across projects, connecting content, creative, and media to drive audience impact.
Develop well-written project and research briefs, collaborating closely with strategists, paid media specialists, video producers, writers, and designers.
Stay abreast of cutting-edge trends and developments in digital, creative B2B and client industries.
Contributes to building the team’s collective knowledge in digital, content, and integrated communications.
Support budget oversight, resource planning, and team utilisation tracking to ensure operational efficiency
Contribute to new business development processes and organic client growth.
Proactively identify opportunities to improve internal workflows, campaign delivery, and client service excellence.
Integrated Marketing & Connections Planning Specialism
Shape and execute integrated marketing campaigns, with a focus on translating strategic insights into digital-first content, PR, influencer, social media, and paid media activations.
Grasp complex B2B and G2B subject matter quickly, working closely with content and creative teams to ensure messaging is relevant, accurate, and platform appropriate.
Demonstrate a solid understanding of paid social media, from setup and targeting to campaign optimisation and performance reporting.
Sound understanding of major social platforms (e.g. LinkedIn, Instagram, Facebook, YouTube, Twitter), including how to manage publishing workflows and interpret performance using third-party tools (e.g. Sprinklr, Hootsuite, Falcon).
Familiarity with digital tools for social listening, analytics, SEO, CMS, and marketing automation (e.g. Talkwalker, Socialbakers, Google/Adobe Analytics, WordPress), with the ability to derive insights that guide campaign strategy and performance evaluation.
Define and track KPIs across integrated marketing campaigns, using performance data to assess effectiveness and guide cross-channel optimisation.
Qualifications
Minimum 2 years of experience in integrated, social media, advertising, PR or B2B digital marketing-related fields (open to candidates with less experience for a Client Executive role).
Familiarity with planning and executing campaigns across social media platforms or digital advertising channels (e.g. display, SEM, paid social), with exposure to content marketing considered a plus.
Displays data-driven qualities with a basic understanding of digital analytics and the ability to translate data from multiple sources into actionable insights.
Knowledge in SEM, SEO, CRM, Google Analytics, Adobe Analytics, Adobe Experience Manager,

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