
Integrated Marketing Manager
1 day ago
Responsibilities
Develop and implement integrated marketing strategies to build brand awareness and strengthen market presence
Lead the planning and execution of local marketing campaigns in alignment with product launch timelines, including PR, social media, KOL, advertising, and on-ground activations
Coordinate cross-functional and cross-border resources to drive ATL/BTL/digital marketing efforts and maximize campaign effectiveness
Analyze market trends, competitor activities, and consumer insights to provide actionable recommendations
Manage external agencies and vendors to ensure high-quality, timely execution. Track and review campaign performance regularly, and continuously optimize content and channel strategies
Qualifications
Bachelor's degree or above in Marketing, Communications, Advertising, or related fields
Minimum 5 years of experience in integrated marketing, branding, or public relations; experience in consumer electronics, FMCG, or internet industries is a strong advantage
Strong project management, cross-team coordination, and problem-solving skills
Bilingual in English and Mandarin; able to present and execute campaigns in both languages
Strong insight into content marketing, social media trends, and creative storytelling
Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Retail Appliances, Electrical, and Electronic Equipment and Retail
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