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Brand Manager, APAC

1 week ago

Singapore Church & Dwight Co., Inc. Full time

A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Sitting in the Global Markets Group within the International division, the Personal Care & Digital Excellence (Senior) Brand Manager will be responsible for contributing to the development of innovation ideas within the Global Markets Group. The Personal Care & Digital Excellence (Senior) Brand Manager will accomplish these objectives through close partnership with Church & Dwight Global Markets commercial sales team, distributors, international marketing, GMS and R&D team. A vital member of the APAC Marketing team, he/she will be fully responsible for delivering the assigned brand objectives and financial KPIs with our distributor partners and commercial team.
Role Accountabilities and Responsibilities:
Brand Strategy, Insights and New/ Existing Product Development Launches
Support the Head of Marketing in identifying new and emerging opportunities based on marketing insights to drive the personal care portfolio goals, strategies and tactics that will deliver on the organization’s long-term goals.
Brand building- Work with International Marketing to understand the global brand strategy and deploy these brand strategies in accordance with local insights to our partners.
Partner with our distributors in the development and execution of a portfolio strategy with an understanding on local competitive and channel segmentation.
Provide recommended consumer pricing guidelines for new product and brand launches in new or existing markets.
Utilize data-centric approach to size up market opportunity for new launches and potential whitespace expansion.
Support with packaging refresh, existing product innovation and new product development launches.
Drive integrated communication across Omni-channel platforms
Support in the development of brand toolkits (including concept, benefit, claims, copy, key visual, digital banners, social & eCommerce content, etc.) to ensure an integrated and consistent consumer experience from online to offline.
Ensure all in-field materials, strategies and tactics are aligned to drive strategic brand objectives.
Track ROI measurements for all marketing activities & NPDs to determine performance vs planned goals.
Support relevant marketing operations in getting products to market.
Cross-functional collaboration – Ability to understand and effectively communicate with internal and external stakeholders.
Digital strategy & implementation
Lead the digital strategy and implementation for total APAC brands by working closely with International Marketing and eComm/ digital team to deliver on core priorities and digital playbook cascade.
Partner with our distributors to ensure excellence in digital execution by ensuring clear digital centric goals and KPIs are set-up prior to launch, digital optimization during launch and post launch review and reporting.
Partner closely with our eComm distributors to drive a digital-first execution and track ROI measurements for all marketing activities & NPDs to determine performance vs planned goals.
Education and Experience:
BA/BS required; MBA strongly preferred
5-8 years in Marketing (CPG, OTC, Cosmetics)
Experience in category analysis and forecasting
Familiarity with common consumer marketing research tools and techniques
Experience with P&L analysis
Ability to lead complex, strategic projects through to commercialization
Experience managing and influencing cross-functional teams in conversations and in presentations.
Skills and Competencies:
Excellent forward-thinking, strategic, and courageous leadership skills
Possesses analytical thinking and agility
Strong project management and communication skills
Well-organized, have a strong eye for detail and the ability to manage time effectively.
The job will be based at Church and Dwight Singapore office and will require occasional (~ 15-20%) international travel.
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at
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