Manager / Senior Manager, Resort Marketing - Attractions
2 weeks ago
Company Description:
Resorts World Sentosa (RWS), Asia's premium lifestyle destination resort, is located on Singapore's resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island, and Adventure Cove Waterpark. Complementing the adventure and adrenaline of its theme parks and attractions are eight unique luxury hotels, the world-class Resorts World Convention Centre, and a casino. RWS offers award-winning dining experiences and exciting cuisines from around the world across its many renowned celebrity chef restaurants. The integrated resort also offers world-class entertainment, from original resident productions to concerts. RWS has been named 'Best Integrated Resort' since 2011 for ten consecutive years at the TTG Travel Awards, which recognises the best of Asia-Pacific's travel industry.
RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit
Job Description:
Key Responsibilities:
Harry Potter: Visions of Magic Experience
- Act as the primary internal business unit representative for the Harry Potter: Visions of Magic experience, ensuring the seamless integration of sales, marketing, guest experience, and operational goals.
- Coordinate efforts across regional sales and marketing teams to achieve attendance, revenue, and overall business objectives.
- Partner with external stakeholders, including IP owners and creative agencies, to ensure alignment with brand standards and secure campaign approvals.
- Lead the development and execution of targeted marketing and commercial strategies to generate excitement, boost attendance, and strengthen the brand association with this global franchise.
- Monitor performance metrics, including regular reporting on attraction performance, and adjust strategies to optimize results.
Resort-Wide Campaign Management and Execution
- Support the Assistant Director in leading key resort-wide initiatives, driving alignment across multiple business units to achieve consistent messaging and brand positioning.
- Develop and execute multi-channel marketing campaigns across digital, social media, traditional media, and PR platforms.
- Leverage consumer insights and performance data to ensure campaigns are optimized and KPI-driven.
- Collaborate with consumer insights and web performance teams to analyze trends and provide recommendations for continuous improvement.
- Act as the primary liaison with executive stakeholders, ensuring strategic priorities and campaign approvals are aligned.
Resort Event Marketing Execution
- Develop and oversee marketing plans for resort-wide events, including seasonal celebrations, concerts, and exclusive experiences, ensuring alignment with the resort's overall branding and objectives.
- Collaborate with cross-functional teams (Entertainment, Partnerships, Attractions, PR, Media, Resort Branding) to create integrated campaigns that cater to both domestic and international audiences.
Budget Management & Optimization:
- Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI.
- Monitor and report on campaign performance, making data-driven adjustments as needed to meet KPIs and business goals.
Market Research & Insights:
- Work with the consumer insights and web performance teams to analyze market trends, consumer behaviors, and campaign performance data.
- Provide strategic recommendations based on research and data insights to continuously improve marketing efforts and drive growth.
Team Leadership & Collaboration
- Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and accountability.
- Encourage innovative approaches and identify opportunities to elevate the resort's brand.
- Support the Assistant Director of Marketing in resource planning, team management, and strategic decision-making.
Job Requirements:
Key Attributes:
Proven Track Record : Demonstrated ability to manage and lead high-impact marketing campaigns in the
entertainment, attractions, or tourism industries , with measurable success.
Exceptional Organizational Skills : Adept at managing
multiple complex projects
simultaneously while maintaining attention to detail and meeting deadlines.
Leadership and Team-Building : Strong leadership qualities, with the ability to
inspire, mentor, and develop
a team of marketing professionals and external agencies to achieve peak performance.
Data-Driven Decision Making : Skilled in leveraging analytics and performance metrics to
optimize campaign strategies
and achieve business objectives.
Outstanding Communication : Exceptional communication and presentation skills, with the ability to
engage and influence stakeholders
at all organizational levels, both internally and externally.
About the Role:
Resorts World Sentosa seeks a detail-oriented and strategic Manager/Senior Manager, Resort Marketing - Attractions to lead the marketing vision and execution for resort-wide campaigns and flagship experiences, including the highly anticipated Harry Potter: Visions of Magic. In this role, you will manage integrated marketing strategies that resonate with diverse audiences and deliver a measurable business impact. This role demands a strong grasp of commercial knowledge, event marketing, campaign leadership, and cross-functional collaboration with internal stakeholders and external agencies. The ideal candidate will have a proven ability to manage complex projects, translate consumer insights into actionable strategies, and inspire internal and external stakeholders to deliver world-class campaigns.
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