Category Executive

2 days ago

Singapore NTUC Fairprice Full time

We are looking for a highly motivated and enterprising Category Executive for Fish & Seafood. This role is critical in shaping the strategic direction, sourcing, and commercial performance of the fish and seafood (fresh & frozen) category in FairPrice.

The candidate will be responsible for delivering strong commercial outcomes through data-driven and customer-led decisions, while working under tight timelines in a fast-paced retail environment. The ideal candidate thrives under pressure, has a deep sense of ownership, and combines analytical acumen with a practical approach to execution.

Key Responsibilities:

  • Category Strategy & Planning

  • Develop and execute category strategies aligned with company objectives and customer needs.

  • Conduct regular reviews of category portfolio, pricing architecture, promotion strategy and merchandising principles.

  • Identify opportunities to grow market share and enhance shopper perception of quality and value.

  • Supplier Management

  • Resourceful and negotiate to secure competitive pricing, stable supply, and best quality for fish & seafood.

  • Build strong relationships with key vendors to ensure quality assurance and supply sustainability.

  • Ensure compliance with food safety and quality, and sourcing standards.

  • Pricing & Promotions Management

  • Monitor market and consumer preferences, and competitor pricing to maintain competitiveness.

  • Manage regular, tactical, and seasonal promotions to drive traffic and conversion.
  • Work with key suppliers to secure supply for promotion.

  • Submit, track and measure promotions.

  • Sales & Performance Management

  • Monitor category sales, profitability, and stockholding; take timely corrective actions.

  • Analyse shopper behaviour, transaction data, and market trends to drive performance improvements.

  • Cross-Functional Collaboration

  • Work closely with operations, night buying, task force, supply chain, and marketing to ensure effective end-to-end execution.

  • Align with the Food Safety and Quality team to ensure compliance and quality standards.

JOB REQUIREMENTS

Requirements:

  • Minimum 1-2 years of experience in category management, merchandising, or buying - ideally in the fish & seafood, fresh food, FMCG or supermarket industry.
  • Demonstrated resilience and ability to perform under pressure with tight timelines. Quick turnaround.
  • Strong analytical and commercial skills; comfortable with interpreting data and making fast decisions.
  • Enterprising, hands-on mindset with a proactive approach to problem-solving.
  • Excellent negotiation, strong communication and supplier management skills.
  • A self-starter who proactively initiates actions to drive category excellence.
  • Adaptable to change and willing to occasionally work beyond standard office hours to meet business needs..

Preferred Qualifications:

  • Degree in Business, Supply Chain, Food Science, or a related field.
  • Passion for food and a keen interest in the seafood category.

SKILLS

NOT APPLICABLE

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