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Social Media Manager, APAC

3 weeks ago

Singapore This is an IT support group Full time

At Franklin Templeton, we're advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that's both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs. Come join us in delivering better outcomes for our clients around the world
We are seeking a dynamic and experienced Social Media Manager, APAC in Singapore to lead the strategy, execution, and optimization of social media initiatives across the APAC regions. The ideal candidate will be responsible for developing and executing comprehensive social media strategies that support marketing and sales objectives, growing our digital presence, and driving engagement across multiple platforms, with a specific focus on Instagram, LinkedIn, and other relevant channels.
What are the ongoing responsibilities of this position?
Social Media Strategy:
Develop and implement a tailored social media strategy for the APAC regions, aligning with key client segments and business goals.
Establish and sustain a growth strategy for Instagram and other emerging social channels, ensuring engagement and brand visibility.
Continuously monitor and analyze social media trends, platform updates, and industry innovations to keep the strategy relevant and forward-thinking.
Paid Media Campaigns:
Plan, execute, and optimize paid media campaigns across LinkedIn and other platforms, ensuring timely execution and strong ROI.
Manage the social media content calendar, ensuring consistency in messaging, creative briefs, and copywriting that align with broader marketing and sales strategies.
Oversee the social media budget, optimizing spend based on performance KPIs and campaign results.
Collaborate with creative teams, copywriters, external agencies, and compliance teams to produce engaging and compliant content.
Utilize AI tools for generating optimized social media posts.
Organic Content & Hearsay:
Build and nurture partnerships with local teams to increase adoption and usage of Hearsay.
Develop a localized content strategy to ensure content resonates with local markets, drives engagement, and supports Hearsay's program.
Coordinate with local marketing teams to establish a sustainable content plan for Hearsay, including determining post frequency and content types.
Adhere to legal and regulatory requirements specific to each market to ensure compliance.
Align paid and organic content strategies, leveraging paid creatives for organic engagement and expanding reach.
Serve as the main point of contact for organic content management across Franklin Templeton's corporate social media channels in APAC.
Creative Campaign Support:
Ensure all campaigns are designed with social-first visuals to increase engagement and reduce reliance on generic imagery.
Collaborate with creative teams to bridge gaps and deliver optimized visuals tailored to social media platforms.
Analytics & Reporting:
Take full ownership of performance tracking and reporting, providing detailed campaign analysis to key stakeholders.
Identify and address gaps in tracking systems to streamline data accessibility and improve decision-making.
Share insights from campaign performance with relevant teams to refine strategies and optimize future efforts.
What qualifications, skills and experience would help someone to be successful?
At least 8 years of relevant experience in social media strategy, campaign management, and content creation, ideally within a global or regional context.
Strong knowledge of social media platforms, particularly LinkedIn, Instagram, and emerging channels.
Experience with paid media management, including budgeting, optimization, and ROI analysis.
Demonstrated ability to collaborate across teams, including creative, compliance, and local marketing stakeholders.
Familiarity with AI-based tools for social media content creation and performance optimization.
Strong understanding of legal and regulatory frameworks across APAC regions.
Excellent communication, project management, and analytical skills.
Self-starter with a proven ability to work autonomously.
Experience working with global teams across multiple regions.
Proficiency in social media management tools and analytics platforms.
Understanding of investment management, financial services, or related sectors.
#LI-APAC #MID_SENIOR_LEVEL
Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.
Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.
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