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Apac Digital Marketing Manager

3 weeks ago

Singapore LEGO Full time

Are you passionate to work with one of the biggest & fun brands in the world and in a meaningful role to grow the number of kids and adults that LEGO® impacts?

Here's an excellent job opportunity for you to make everything amazing in a market region with one of most number of children worldwide

**Core Responsibilities**

**Functional Responsibilities**:
- With a focus on social media, collaborate with key media and digital platform partners (e.g. Facebook, broadcasters and other distribution partners) to develop an earned media approach.- Collaborate with regional (e.g. PR) and local partners to enforce governance to global social media strategies & guidelines, and ensure adequate performance tracking and reporting of campaigns.- Drive ongoing collection and dissemination of insights and trends in digital marketing and content (consumer and shopper) to build digital competence and capability across APAC region.

**Audience Segment / Franchise Responsibilities**:
- Work alongside colleagues in regional Brand, Trade and eCommerce team to develop regional marketing communication strategies for consumers and shoppers in the APAC, with a strong focus on digital.- Work with Brand Marketing and agency partners to guide content decisions (development, distribution and promotion), with the aim of amplifying global toolkit and improving global assets' utilization.- Drive regular connections with the APAC Digital Network by cascading important updates and information from Global/Regional to Markets.

**Play your part in our team succeeding**

Building the LEGO Master brand and franchise brands (LEGO City, Ninjago, LEGO friends, LEGO Duplo etc) amongst consumers in APAC markets; Recruitment of new consumers to play, engage and love LEGO products and the values of the LEGO Brand; Partnering with 6 business units to understand consumer and shoppers. So that we are able to develop relevant communications and value propositions to engage kids and grow market share.

**Do you have what it takes**- 5 years or more Digital Marketing (with a focus on social media) experience, preferably half of which in a regional marketing capacity.- Strong functional knowledge in social media marketing, editorial management, and influencer engagement.- Proficient in Paid and Owned media (search, programmatic, performance marketing, analytics, site builds and content). Prior experience in driving regional media strategy development and support markets in local media plans would be a plus.- Understanding eCommerce and/or prior Brand & portfolio management, communications and media planning would be an advantage.- Data-driven, strong sense of accountability and solution focused.- Adaptable to ambiguity, changes and be at the forefront to lead change in both actions and behavior.- Ability to work independently and collaboratively in a culturally-diverse team, with an understanding what it means to achieve success with others and through others.- Experience in handling and influencing a network of local senior managers and managers in a cross functional team.- Genuine curiosity for innovation in the Digital world.- Passion for LEGO sets you apart

LI-BN1

**Join the global LEGO® team**

**What’s in it for you? Here are some of what to expect**:
**Family Care Leave - **We offer enhanced paid leave options for those important times.**Insurances - **All colleagues are
- ** **covered by our life and disability insurance which provides protection and peace of mind.**Wellness** - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.**Colleague**
**Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.**Bonus **- We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.**Your workplace - **Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

**Build your career brick by brick at the LEGO Group.**

**Location**
- Singapore, Singapore Hub

**Job ID**
- 3-2600

**Category**
- Sales, Marketing & Product Management