Head of Digital Marketing

**Head of Digital Marketing - APAC**
**-**
**SIN0387**

**Description**

**Job Summary**

The Head of Digital Marketing APAC will lead the Digital Marketing function across CooperVision APAC (value $500m) working closely with Regional Marketing, Local Marketing, Customer Marketing, and Marketing Technology Teams. The Head of Digital Marketing will report to the VP of Marketing APAC and will be responsible for strengthening the commercial and consumer relationship online by driving engagement to nurture new/ existing customers across key social and digital touchpoints. The role entails:

- Understanding the business needs and competitive landscape to develop integrated digital communication plans to increase brand awareness, community engagement, lead generation, retention etc.
- Leveraging customer insights to improve propositions, marketing strategy, content and delivery to drive successful business outcomes
- Leading and managing the digital excellence across key platforms and content marketing initiatives across web, social and paid advertising to drive traffic, engagement and leads
- Managing, developing, and implementing digital based marketing initiatives to drive brand and customer success
- There is 1 direct report to the role. Digital resources across region will have a dotted line

More specifically **Key Accountabilities **include:
1. **Digital Strategy & Planning**
- In-depth assessment of current digital capabilities and development of digital roadmap for both B2B and B2C audiences
- Develop the digital platforms to reach, engage, convert, key target audiences
- Assess, identify and recommend innovative digital initiatives with focus on creating customer value
- Develop and share frameworks and methodologies for accelerating digital transformation.
- Serve as thought leader in aligning digital marketing strategy with business goals and objectives.
- Understanding of omni channel and pure player marketing tactics

2. **Performance/Digital Marketing Execution**
- Build integrated brand experiences across Digital touchpoints both B2B and B2C
- Implement strategies to grow company website visibility including high quality UX, SEO/ SEM, content optimization for each consumer and professional audiences
- Set and execute strategies to improve the organic rankings and search traffic including onsite optimization related to: page titles, URLs, redirects, internal link structures, SEO copy, editing, sitemaps review/maintenance
- Determine the biggest opportunities for content marketing e.g. define pillar and cluster topics for website and campaign taxonomy. Use SEO tactics to identify key market trends and opportunities to create exposure and drive demand online

3. **Social Media Strategy and Execution**
- Create and execute B2B and B2C digital and social marketing campaigns in line with business results across own and paid channels
- Plan and create external communications, including videos, blogs, and web pages
- Execute social media marketing campaigns for the organization’s owned social media channels such as LinkedIn, YouTube, Facebook Messenger Platforms (e.g., WeChat/ Kakao/ What’s up)
- Create and manage social media communities (B2B/ B2C)
- Maintain & update the social media editorial and content calendar
- Develop of social media assets, such as social media tiles, videos, blogs; copywriting for online and social media content to adhere to social media channel best practices
- Support business development and sales teams to develop strategic and tactical content
- Ensure consistency in messaging across organic, paid and boosted activity

**4. Analytics and Insights**:

- Analyze performance results against expected metrics and execution activities to identify opportunities and action plans
- Incorporate key insights from audiences, media, countries, and partners to drive informed marketing action plans
- Work with marketing insights team and Finance to review marketing ROI
- Lead transformational campaign optimization and standards for media spends.
- Manage and report digital initiative performance on ongoing basis

5. **Drive the Digital Competency across APAC**
- Lead digital "evangelization" initiatives with regional and local teams.
- Identify the digital knowledge gap within team and design training plans & modules to enhance competency
- Facilitate and conduct digital strategy and platform trainings for internal stakeholders and market digital leads.
- Create a culture of learning, encouraging tests and trials that constantly move our marketing performance forward
- Identify and scale up digital best practice and innovation.

**6. Other**
- Create digital agency infrastructure and relationship
- Ensure the digital content remains fully compliant with laws and regulations in all appropriate territories
- Be part of producing ideas that inspire, motivate, engage, and create commercial action.
- Bring a positive attitude both internally and externally.

**Knowledge, Experience and Qual