
Social Media Marketing Specialist
3 days ago
Let’s talk about Responsibilities
- The primary objective of Digital Marketing Specialist, Social Media within Global Marketing Job Family is to develop, execute, and steward integrated digital marketing strategies/plans designed to optimize engagement, leads, sales and competitive position (as applicable) - inclusive of Social Media, Search, UX, Analytics and Content.
- Manage and execute regional social media calendars, ensuring alignment with the overall brand strategy and timely content delivery across all platforms.
- Utilize Sprinklr to schedule, monitor, and analyze social media content, ensuring consistent brand messaging.
- Oversee real-time community engagement and response, addressing customer inquiries, comments, and issues promptly and professionally.
- Works within a team of content management, technical development and online marketing specialists to build and maintain a rich, immersive and world class online presence.
- Stay up-to-date with the latest social media trends, tools, and best practices, incorporating them into regional strategies.
Let’s talk about Qualifications and Experience
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years of related experience.
- Proven experience in managing social media platforms and using tools like Sprinklr.
- Should have experience with social platforms in APAC markets like Line, Kakaotalk, QQ, WeChat, and others.
- Strong understanding of social media trends and best practices.
- Ability to multitask and manage multiple projects in a fast-paced environment with experience in a regional or global social media management role.
LI-India
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