Manager, Regional Loyalty Strategy

About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Get to Know the Team
The Regional Loyalty Strategy team sits within Grab's Marketing organisation, overseeing consumer loyalty across Grab's business verticals, markets and broader ecosystem. Its primary goal is to design and manage loyalty levers to enhance consumer lifetime value (LTV), and profitability for the organisation.
Get to Know the Role
You will report to the Head of Regional Loyalty Strategy. In this role, you will work together with regional stakeholders to:
Structure and manage well-loved loyalty programs (e.g. GrabUnlimited, GrabRewards)
Shape consumer behaviour – e.g. incentivising LTV-uplifting transactions/behaviours, driving adoption of new features/products
Incorporate and leverage Grab's wider ecosystem and strategic partners
Your primary stakeholders will be the regional business verticals and regional product teams. This role is based onsite in our One North, Singapore office.
The Critical Tasks You Will Perform
Upstream strategy of loyalty levers, based on the desired objectives and an understanding of Grab's business verticals.
Develop an understanding of our consumers' behaviour based on user research and observed consumer data. Translate these into applicable insights that improve the desired outcomes of our loyalty levers.
Communicate the business strategy and value proposition of loyalty plans to regional business verticals and regional product teams. Collaborate with regional stakeholders to bring loyalty's plans to live.
Test insights and validate them through rapid experimentation and deployment, work with product and in-market teams to translate validated insights into scaled-up, deployed solutions.
What Essential Skills You Will Need
Bachelor's degree or above in a relevant field – for example, Business Administration, Economics, Engineering, and Finance.
You have at least 5 years of work experience in relevant fields – for example, management consulting, strategy, business intelligence, analytics.
You are comfortable drawing insights from complex data sets.
You can identify big-picture cause-and-effects, and comfortable deep-diving into complex, granular problems. You can define clear goals, formulate hypotheses, and leverage available resources to design and implement creative solutions.
You excel in project management. You can collaborate with stakeholders across departments and levels of seniority to achieve desired outcomes.
You are proficient in English, both written and verbal, with the ability to present, debate, and influence.
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
We have your back with
Term Life Insurance
and comprehensive
Medical Insurance.
With
GrabFlex,
create a benefits package that suits your needs and aspirations.
Celebrate moments that matter in life with loved ones through
Parental
and
Birthday leave , and give back to your communities through
Love-all-Serve-all (LASA)
volunteering leave
We have a confidential
Grabber Assistance Programme
to guide and uplift you and your loved ones through life's challenges.
Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
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