Lead for Process Automation

2 days ago


Singapore SIEMENS PTE. LTD. Full time

Purpose
The Lead for PA Sales Domain Portfolio Sales Enablement plays a critical role in ensuring the market readiness, sellability, and lifecycle success of Siemens' portfolio across the Asia Pacific Zone. Acting as a strategic interface between HQ PLM, regional Sales, and Marketing, this role drives portfolio positioning and market success - from portfolio feedback and regulatory compliance to sales enablement and promotion initiatives. With deep portfolio knowledge, the Lead for PA Portfolio Sales Enablement influences successful launches, shapes distribution strategies and derives regional pricing development, man-ages quality and availability and supports sales through deep portfolio know-how and training. The role ultimately ensures that Siemens’ portfolio is competitive, compliant, and aligned with regional needs.
Main responsibilities
1. Portfolio Feedback & Adaptation
Ensure portfolio “sellability” and “orderability” across all relevant Asia Pacific Zone LCBs.
Understand and influence portfolio roadmap in HQ PLM by consolidating & prioritizing customer requirements from all channels and passing it on to the global level according to the market feedback process.
Conduct market and product intelligence and collect competitor information, trends, and technologies and product lifecycle data to position the portfolio.
Manage product specific quality topics and escalations of quality issues driving quality actions and delivery prioritizations.
Manage portfolio safety and recall topics.
Support pilot customers & PoCs for new products.
Ensure product conformity with region-specific regulatory topics, technical standards and certification and licenses needs.
Handle and address IP protection issues and grey channel cases
2. PLM Support
Execute and manage product launches.
Handle new product introduction and EOL.
Drive incubation topics within Asia Pacific Zone and define GTM strategy for relevant LCB markets
3. Regulatory & Compliance
Support customs department with import issues
Provide product expertise for managing tariffs and trade regulations
4. Pricing
Understand market and competitor pricing and provide input to HQ and relevant teams.
Provide input to the Regional Pricing Manager to derive the price positioning and discount structures
5.Sales Enablement & Training
Provide input and conduct training content for internal and external customers, incl. sales, partners, and other business areas coordinated by X-BU to harmonize DI approach.
Support sales for portfolio-related questions as second-level support (supporting Sales Specialists as first-level support)
6. Marketing Intelligence & Brand Positioning
Conduct analysis on existing markets and offerings, competitors, and new markets.
Marketing interface on Zone: Communicating region-specific Sales requirements to Marketing
Provide input for regional advertising
Provide input for social media promotion
Participate in developing winning guides
Develop value-based sales argumentation for portfolio
Provide input for sales campaigns in collaboration with Digital Industries communication and Marketing
Drive zone specific adaptations of use cases / challenger campaigns in collaboration with DI Communication and Marketing and support roll-out in LCB/Country
Provide subject-matter-expert input for articles, white papers, media, and PR
7. Stock & Inventory Management
Manage regional stock strategy
Manage inventory
Provide input for local stock levels to logistics team
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